Stop Selling Your Time… When People Pay For Results?

Over the weekend, we decided to watch an old movie. When I say old, it’s not really old. We watched “The Matrix” and it’s now 20 years old (1999), so it’s been almost 20 years. If you haven’t seen it, it’s about this alternate universe or alternate reality. And that’s kind of what I want…

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Social Media • The Marketing Trifecta • And A Pyramid Schema (It’s Really A Sales Funnel)

Eatin’ Meetin’ The other day, I was out having an evening meeting with a client/friend. We were supposed to go golfing, but it was a little cold in the morning around this time of year. So anyway, we’re eatin’ and meetin’ at this place called Egg Harbor in Geneva, Illinois, which is not very close…

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How Does Making Yourself Obsolete Makes you More Valuable Now?

So, I don’t know if you’ve ever read the book “How To Win Friends And Influence People” by Dale Carnegie. It’s a great book, and one of the things that it says in the book that I think really stands out is the sweetest sound in peoples’ ears is their own name. People love that.…

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Content Marketing And Making The Customer The Hero Of You Story

I’d like to talk to you about content marketing, but more specifically, I want to talk about making the customer the hero of your story. Now, I am sure you have gone to websites and you start reading the copy and you see somebody saying, “We have won such-and-such awards, and we have done so…

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Why Do Content Marketing? It’s all In The Numbers!

I don’t know if you’re on LinkedIn, but you probably get this all the time: somebody connects with you and then immediately messages you. Some of the people are just straightforward and say, “Hey, nice to meet you, looking forward to get to know you.” And that’s the right way to do it. But the…

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If Content Is King… Then Consistency Is Queen!

In November of 2014, I started a podcast.  I never imagined or even THOUGHT about that I would get to 500 episodes. I was just taking them one at a time. I had visions of grandeur (more bluntly put – fame and fortune) that never were realized (well, sort of). I am not disappointed that…

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What’s Next? Stop Reinventing When You Can Easily Pivot?

What’s Next? I want to talk about “What’s Next?”, or  “Stop Reinventing When You Can Easily Pivot.” In preparation for my 500th podcast episode which is coming up 9/9/19, two things happened. Number one, I did a Facebook Live with somebody else who is actually having her 500th podcast on the same day. Her name…

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Do You Have An Attitude of Gratitude? How To Find One!

Swim With The Dolphins The other day I was having coffee with a friend and a mentor. His name is Al Ritter. He wrote the book, The 100/0 Principle: Give 100% of yourself, 100% of the time, expect nothing in return and watch what happens. Al was telling me a story about his daughter, Ashley.…

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Is Your Content Refuse or Recycle Friendly To The Internet?

This week I want to talk about garbage. Actually, I want to talk about recycling and refuse. This weekend I was watching an episode of 60 Minutes and they were talking about the amount of plastic floating in the ocean. Every single year eight million metric tons of plastic waste enters the oceans and it…

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