The not so funny thing about the above title is this post will last forever…Google is ALWAYS CHANGING! Google is in the business of change. They now make phones (Android – Apple), computers (Chromebooks – Microsoft) and internet (Google Fiber – Comcast). What does Google do best? (better than anyone in the universe?)… SEARCH. You have probably heard me say, “If someone says they can get you to #1 on Google, run the other way.” Google is in the business of making money for Google, and they do this by constantly changing algorithms to encourage users to buy Google ads.
Recently, Google changed the way businesses can be found, especially local businesses. They combined Google Places, Google Maps, and Google+ Business Pages into Google Business. Why is this important? That is why I asked you to Google yourself and your business. Even if you set this up a while back and have control of your Google properties, there may have been changes made by Google to your content.
I have seen many instances where client's accounts have changed in a negative way, with erroneous information like wrong addresses, changing the main page associated with an account and more. Each gmail account can only have one location associated with it (it used to be as many as you wanted). You can have multiple brand pages, but only one location. So, now you have to have a separate gmail account for each location. One of my customers with five businesses and two locations had all of the traffic pointed to a small, out of state location with a wrong address for the main office. It took quite a bit of jostling and positioning to put everything back to the way it was originally set up.
Take Control Of Your Google
Here are three things you should do right now to take back control of your Google Business account.
- Google Yourself: Go to Google.com and in the search box, type your name, your business name, address, brands and so on. Pay close attention to the map and the Google Places (now Google+) listings. If you are not showing up on the map, you need to. This is why managing your Google Business account is so important.
- Log-In And Test: Go to Google and sign in in the upper right of your browser. If you use Gmail in a browser, you know the drill. Click on your profile and view it. If you have any Google+ Business or Brand Pages associated with your personal Google+ profile, they will show up by clicking your picture again. If not, search your address or Google for your business and claim and manage your links.
- Start Building Your Brand: Just starting out with Google+ for Business? It's OK not to have any followers. Follow your own page and start posting content to your business page. Post your blogs, pictures from Pinterest and links you like. Just start posting things. Google awards content. Next, get your clients to post reviews to your Google+ Business page. The more 4-5 star reviews you get, the higher you will rank in the Google maps/places listings.
It's Your Job To Manage Your Brand
If this all seems like a lot of information, it can be, especially if you are not technologically inclined. Getting someone at Google to help is much easier if you are spending money with them. Google calls me to help with clients that are spending thousands of dollars per month with Google ads. If you want a quick overview of some of the changes, I have a webinar replay that you may be interested in. Either way, make sure you get control of your own Google Information.
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