Brian Basilico is a internationally recognized speaker, author, trainer and adjunct professor. He brings over 35 years of marketing experience to his award winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as an guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

Standing Out From The Crowd By Just Being You!

Welcome to 2018 and the first post of the new year. I really hope you had an incredible 2017. Being the first episode, it’s time for all of us to get out of our pajamas, put on our big boy pants or big girl pants, and get to work. Except for those of us who…

How Can Tools, Technology, And Techniques Impact Your Messages?

I’m in the business of helping people create, craft, and spread their messages. That’s achieved through the effective use of internet marketing. That’s what I do. But in the case of what’s happening today and what’s happened since I started my business in 2001, there’s been a lot of changes. There have been changes in…

Do You Know How To Manage Project Scope and Client Expectations?

Today, I want to talk about managing your client projects and client expectations. Now, let me ask you a question: have you ever had somebody come to you and say, “Hey, I’d love to sit down and have lunch with you. You got some time?” Usually what they’re really saying is, “Hey, I know you’re…

Giving Thanks & These Are A Few Of My Favorite Things

Happy Thanksgiving This week is Thanksgiving and I know that Thanksgiving is celebrated differently in different places.  Isn’t that right, Canadian friends? But it’s primarily a United States holiday. For this time, we’re supposed to give thanks for all the things in our lives and the things that we’re thankful for. I’m thankful for a…

Should You Be Using LinkedIn For Your Business And Why?

So, I have a question for you. Are you using LinkedIn for your business? If not, why not? Well, who’s on LinkedIn? I guess that’s the big question that everybody wants to know, and really, if you’re doing business with other businesses, so, you’re doing what we consider to be B2B networking, then LinkedIn is…

What Is More Important… A Personal Or Business Brand?

My question for you today is: What is more important, a personal or business brand? A lot of people are struggling with this because everybody wants to promote their business, but it’s getting harder and harder to do. That’s because social media platforms, and really the internet in general, is a lot more focused on…