Brian Basilico is a internationally recognized speaker, author, trainer and adjunct professor. He brings over 35 years of marketing experience to his award winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as an guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

Building an Effective Content Marketing Strategy

I want to talk about building an effective marketing strategy, especially when it comes to email. So, think about this for a second. A screwdriver is designed to do what? Turn a screw in. A hammer is designed to what? Pound in a nail. So, you can pound in a nail with a screwdriver, especially…

5 Common Mistakes People Make With Their Websites?

So, this year (2018) is winding down and the New Year (2019) is screaming at us, saying, “Get ready, get ready!” Hopefully, you have some time to kinda chillax over the holidays. Well, in this post, I want to try to get you to think about some of the things you can do to get…

The Big Lie That Limits Your Business Growth?

I want to talk about the big lie that limits your business growth. People are always looking for the magic bullet, the easy button, something simple that they could do that’s going to change the course of their business. The lie people tell themselves is, “If I could just….“. People ask themselves this question all…

Why Your Story Matters? Marketing Is Easy and Strategy Is Hard!

I want to let you know that your story matters. And how you tell it can be a subtle difference between marketing and a strategy. Marketing is easy; strategy, not so much. The reason I bring up this topic is I had a conversation with a client, actually maybe a past client. It’s hard to…

What Is a Marketing Strategy and Should You Want One?

Today I want to talk about marketing strategy and why you should want one. I was talking with a client. I do a lot of one-on-one coaching and somebody contacted me and wanted to learn how to market themselves better. So during the discussion, she said, “Hey, I’ve got about 100 followers on Instagram, and…