Brian Basilico is a internationally recognized speaker, author, trainer and adjunct professor. He brings over 35 years of marketing experience to his award winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as an guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

How To Become A True Entrepreneur And Owning It?

Today, let’s talk about how to become a true entrepreneur and owning it. I spend a little time on Facebook, as I’m sure a lot of you do, and one of my friends posted a graphic. It got my attention. It said, “So, you don’t want to be involved in a pyramid scheme, you would…

How to Increase Profits with Sales and Marketing Alignment

People constantly ask about how to grow their businesses. I often tell them, “You can increase profits by aligning your sales and marketing.” I happen to run a one-man operation. Maybe you run one with a complete sales team and a complete marketing team. Either way, it doesn’t matter. For some of you, this will…

Can Guilt Be Useful To Get People To Buy Something?

Years ago, I bought a magazine called the National Lampoon, which I’m not 100% sure if it’s still available now or not, but if it is, it’s probably digital. One of the most famous covers from this magazine was a picture of a dog and a gun to its head and the title of the…

How To Build A Powerful Brand With Passion, Purpose And Payoffs

Today I want to talk about how to build a powerful brand with passion, purpose and payoffs. If you’ve been following along for a while, you’ve heard of my dog, Buddy Guy, who’s a 100-pound black Lab. We’ve had some challenges lately. He’s getting older, and I used to take him on walks, and I…

What Is The Perfect Marketing Strategy For Your Business? Wrapping It Up

This is the final part in the series I’ve been doing called What Is The Perfect Marketing Strategy For Your Business? Today I want to wrap it up with a final story and some thoughts. We’ve covered the six major points, and if you haven’t listened to them, go back and listen on BaconPodcast.com, or…

What Is The Perfect Marketing Strategy For Your Business? Part 6 – Social Proof

Once again, we’re digging deeper into our perfect marketing strategy for your business. This post is about social proof. What I’m really talking about is social media. It Starts At Home You can have a story, but a story in a box does no good. Nobody sees it, nobody interacts with it, so having a…

What Is The Perfect Marketing Strategy For Your Business? Part 5 – Telling Your Story

Buddy Guy – The Dog Let me tell you a quick story. About six years ago or so, we adopted a dog. We posted a picture of up on Facebook so people could name him, and they named him Buddy Guy. He’s around 100 pounds, a Black Lab, and I’m a Blues player, so it…

What Is The Perfect Marketing Strategy For Your Business? Part 4 – Home Base – Your Website

We are chugging right along in this series of what is the perfect marketing strategy for your business. And this is the third main section. What we’re going to talk about today is building your home base. Now, in baseball, you can have as many hits as you want, singles, doubles, triples, whatever it is.…

What Is The Perfect Marketing Strategy For Your Business? – Part 3 – Targeting New Customers

Past vs New Customers We’re in this series called What Is The Perfect Marketing Strategy For Your Business? For this third part, and we’re going to be talking about targeting new customers. Hopefully, you listened to the last one where we talked about examining your past customers. So what we want to look at is:…