3 Things I Learned… Writing a Book

Writing a book is like starting a business.  It takes planning, staff, and money.  I just never imagined how much effort, money, and time it takes…  and that has nothing to do with actually putting words to print! After 30 years in marketing, I went into writing my book feeling like a know it all.…

Social Networking – Reception vs Reality – 3 Common Mistakes

There is a lot of noise and distractions out there.  Step back and think about your busy day.  How many unsolicited emails did you get today?  How many did you unsubscribe from?  How many ads did you see in your social media (the paid ones)?  How many ads did you see in your Google searches…

3 Things Every Facebook User Wants

Facebook = Fast, Fun and Frustrating! Facebook has so many things about it that most of us users love.  The pictures and comments are fun.  You have instant messaging.  You have the ability to check it on all your platforms. You have groups, business pages, apps, interests, family, friends and so much more.  Then, when…

Noise or News? How to Remain Relevant!

I don’t know about you, but somewhere along the way we have ALL became someone to sell to online… as apposed to human connections?  Companies (and certain people) think it’s OK to fill our email inbox, Twitter feed, LinkedIn messages, and Facebook timeline with ads.  Not the paid kind that show up in feeds, but…