This is a great time of the year to organize and clean, get your taxes ready, get your books done, all of that kind of stuff. Let’s use this time as best as you possibly can to get yourself organized so you can hit the ground running January 1st. Or January 2nd, probably. Today, I…
We all know that social media is a great content distribution tool. It’s a great way to get your content into the hands of your audience. But the first question you’ve got to ask yourself is where is your audience hanging out? Chances are if they’re consumers, they’re hanging out on Facebook. If they’re business…
Are you on LinkedIn? Chances are you are. Now, the second part of that is, are you using it effectively? And my guess to the answer to that question is no. Why is that? Well, most people have an account but rarely log in. Why is that? Because they don’t know what to do with…
I want to talk about building an effective marketing strategy, especially when it comes to email. So, think about this for a second. A screwdriver is designed to do what? Turn a screw in. A hammer is designed to what? Pound in a nail. So, you can pound in a nail with a screwdriver, especially…
I’ve got a question for you. You want to make more money? It’s easy. Just start a relationship. Now the next question is, what business are you in? If you really think about it, I can answer that for you, because all of us are in the same business. No matter what kind of business…
So, this year (2018) is winding down and the New Year (2019) is screaming at us, saying, “Get ready, get ready!” Hopefully, you have some time to kinda chillax over the holidays. Well, in this post, I want to try to get you to think about some of the things you can do to get…
Today, I want to get a little personal. What I mean by personal is, I want to talk about your personal brand. People say to me all the time, “Hey, I want to get more social engagement. How do I do it?” The answer to that is pretty straightforward. Just have fun! Now, I’m posting…
I want to talk about the big lie that limits your business growth. People are always looking for the magic bullet, the easy button, something simple that they could do that’s going to change the course of their business. The lie people tell themselves is, “If I could just….“. People ask themselves this question all…
I want to let you know that your story matters. And how you tell it can be a subtle difference between marketing and a strategy. Marketing is easy; strategy, not so much. The reason I bring up this topic is I had a conversation with a client, actually maybe a past client. It’s hard to…
Today I want to talk about marketing strategy and why you should want one. I was talking with a client. I do a lot of one-on-one coaching and somebody contacted me and wanted to learn how to market themselves better. So during the discussion, she said, “Hey, I’ve got about 100 followers on Instagram, and…