How to Increase Profits with Sales and Marketing Alignment

People constantly ask about how to grow their businesses. I often tell them, “You can increase profits by aligning your sales and marketing.” I happen to run a one-man operation. Maybe you run one with a complete sales team and a complete marketing team. Either way, it doesn’t matter. For some of you, this will…

Can Guilt Be Useful To Get People To Buy Something?

Years ago, I bought a magazine called the National Lampoon, which I’m not 100% sure if it’s still available now or not, but if it is, it’s probably digital. One of the most famous covers from this magazine was a picture of a dog and a gun to its head and the title of the…

How To Build A Powerful Brand With Passion, Purpose And Payoffs

Today I want to talk about how to build a powerful brand with passion, purpose and payoffs. If you’ve been following along for a while, you’ve heard of my dog, Buddy Guy, who’s a 100-pound black Lab. We’ve had some challenges lately. He’s getting older, and I used to take him on walks, and I…

What Is The Perfect Marketing Strategy For Your Business? Wrapping It Up

This is the final part in the series I’ve been doing called What Is The Perfect Marketing Strategy For Your Business? Today I want to wrap it up with a final story and some thoughts. We’ve covered the six major points, and if you haven’t listened to them, go back and listen on BaconPodcast.com, or…