How Using Mixed Emotions Can Emotionally Charge Your Marketing Messages

Blogging, Business, Client Expectations, Content Marketing, Emotional Intelligence, Information Marketing, Permission Marketing, Relationship Marketing, Story, Strategy, Thought Leadership, Writing ContentLeave a comment

I recently had an interesting call with a potential client where we went back and forth getting to know each other. In the process, she said to me, “I want to be upfront with you and let you know that I’ve had some bad experiences with people doing lead generation for my business.” And I…