It's often been said that, “If you do what you love, you'll never work a day in your life!” I know for some of you marketing is similar to doing your taxes or going to the dentist. Your idea of fun is going to the beach, going bowling, or playing bunco. I am here to tell you that marketing can be fun. It's all in the application, approach and attitude.
Is It Fun For You?
What do you find fun or entertaining? Do you like games, quizzes or contests? You see those all over Facebook and other social media sites. What do you enjoy doing? Do you like writing, speaking or experimenting with technology?
Look for things you enjoy and start using those in your marketing. I love both speaking to audiences and audio production. I use both of these to create a podcast (www.Baconpodcast.com) to communicate and educate my audiences. Finding the things that you like to do it makes communicating with your audiences easier and well … more fun!
If you enjoy making content to share with your audience, they will sense it, see it and hear it! One way you can enjoy creating content is to mix what you like to do with technology to then share your thoughts and knowledge with your audience. Face it; if you enjoy your marketing, then you will become better at it. If it is a labor of love, then you will do it more often, and more consistently! I will offer some suggestions later.
Is It Fun For Your Audience?
The key is to know your audience and where they are engaging with you. You need to understand where your audience is hanging out, which types of communication engages them and what they find fun and entertaining. I like to call this infotainment!
If you are business to business, then maybe your audience is on LinkedIn. LinkedIn is not very multimedia friendly, meaning that most of your communications here will be text and print (with a mix of graphics). If you have a more consumer friendly audience, then Facebook may be your best platform. Facebook loves graphics and video. Think about other places your clients or potential clients hang out? Instagram, Pinterest, Google+, iTunes and others are potential connecting points.
They key question here is … what does your audience find entertaining, engaging, and fun?
Tips To Fun?
So how do you make interacting with customers and potential customers fun? The best way is to use technology, or traditional marketing, in a fun way. Here are some tips to help you add entertainment value to your marketing:
- Games – Games come in many forms. I do a caption contest every night on Facebook that creates incredible engagement. Maybe you could take pictures during the course of your business and ask people to comment. You could also do something like an internet or real life treasure hunt.
- Quizzes – There are tools, like QuizWorks, that will let you create a quiz for free or for a small fee if you need more functionality and analytics. People love quizzes, and you will love them if they get people to realize how you and your products and services can help them solve a problem.
- Polls – This is an awesome way to get to know the pulse of your audience. You can use simple polls (like the one found on Twitter) or you can try to use more sophisticated surveys like in Survey Monkey. You could offer a prize or an incentive to get them to take the survey (I am sure you have seen people do this with a $5 Starbucks gift card).
- Try New Technologies – There are quite a few new technologies out there that you can experience. Blab.Im is like an online talk show. Periscope.tv is a simple broadcast technology that allows you to broadcast video. BlogTalkRadio is a tried and true easy way to start a podcast. If you are not ready to star, then explore them and see how other people are using it!
- Create A Show – When you feel comfortable enough, start your own show. Start a podcast, blab, periscope or a blog. Create some content and share it across multiple platforms, especially those where you know your clients are hanging out!
If you offer a gift, a prize or a giveaway, people will be more inclined to join in. Be sure you take note of all platform rules and regulations, as well as FTC laws.
Whatever you do, have fun with it. Explore new options, try new things and just give it a try. It's fun! Don't be afraid to fail, even if no one shows up at first. When I started my podcast, I had 111 listeners my first month. My best month so far was almost 3000 listeners.
I am about to start a new weekly Blab. I am doing this in honor of my BlogTalkRadio host who passed away from brain cancer on New Years Eve. Jan Marino, was my friend, my mentor and one hell of a teacher and radio show host! She encouraged me, and our audience, to never stop learning and reinventing ourselves. She has reinvented herself now as an angel in heaven, and I know she is smiling down saying, “I am proud of you and keep reinventing yourself Brian!”
I would love to hear your thoughts and comments?