Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

Social Media… It’s a Numbers vs Algorithm Game

Advertising, Artificial Intelligence, Attention, Blogging, Business Systems, Communication, Engagement, Facebook, LinkedIn, LinkedIn Advertising, Relationship Marketing, Social Media, Strategy, Writing ContentLeave a comment

I’ve got a secret weapon on social media: Layla! I snap photos and even pay for them to be taken. This keeps my Facebook presence running strong. People just adore babies, puppies, and bacon. That’s a chapter from my book, It’s Not About You! With all the world’s turmoil, people are just looking for happiness.…

Optimizing Your Digital Toolbox Takes Time… But It’s Worth It!

A-B Testing, Accountability, Artificial Intelligence, Client Expectations, Consistency, Content Marketing, EMail Marketing, Engagement, Generating Sales, Human-To-Human, Purpose, Relationship Marketing, Segmenting, Systems, Technology, Trust, Writing ContentLeave a comment

There was a time when building an email list was the key to financial success, and that remains especially true for e-commerce and consumer-based businesses today. Having a large email list allows you to consistently keep your offerings in front of your customers. One person I greatly admire in the internet marketing space is Connie…

The Email Is Mightier than the Browser

Artificial Intelligence, Automation, Autoresponder, Business Systems, Business Tools, Buyer's Journey, Change Management, Client Expectations, Content Marketing, Data Mining, EMail Marketing, Follow-Up, Generating Sales, Human-To-Human, Permission Marketing, Relationship Marketing, Sales, Social Media, Spam, Strategy, Success, Systems, Targeted Messaging, Technology, Thought Leadership, Websites, Writing ContentLeave a comment

Change Is Painful but Necessary A great email system is one that focuses on deliverability (the system that makes sure your email can get through today’s AI-powered firewalls and spam filters). I have worked on many email platforms, both for myself and for clients. Some have offered free, while others are so much more cost-effective…

In a Data-Driven World…

Business Systems, Data Mining, EMail Marketing, Google Analytics, Managing Change, Perfect Customers, Questions, Spreadsheets, Systems, Technology, WebsitesLeave a comment

Let me start with a pet peeve! I find the phrase “In a World…” like nails on a chalkboard. “In a world…” lines come from classic movie-trailer style voiceovers, popularized by Don LaFontaine, and they’ve become a meme format for over‑dramatic, often funny setups. In marketing and advertising, it is so overused… In a world…

Marketing Much? What’s Working (So Far) in 2026

Accountability, Advertising, Artificial Intelligence, Automation, Buyer's Journey, C-Suite Topics, Case Studies, Communication, EMail Marketing, Engagement, Google, Google AdWords, LinkedIn, LinkedIn Advertising, Perfect Customers, Permission Marketing, Relationship Marketing, Social Networking, Targeted Messaging, Technology, TrustLeave a comment

There is no more controversial topic in marketing than AI. It’s both a weapon of mass disruption and a weapon of mass distraction. It can be both a tool and a toy. In some ways, it can be a productivity boost or a productivity bust. It can improve your writing while taking you down a…

How & Why AEO Is Better Than SEO (Most of the Time)

Answer Engine Optimization, Artificial Intelligence, Attention, Business Tools, C-Suite Topics, Change Management, Content Marketing, Google, Google AdWords, Google Places/Maps, Perfect Customers, Search Engine Marketing, Search Engine Optimization, Strategy, Technology, Voice Search, WebsitesLeave a comment

While I was waiting in the doctor’s office for my regular check-up for 30 minutes, I got an instant message from a client: “I’m not showing up well in Google, and things are very slow. Can you help me figure it out?” I commented that I would have to get back with them tomorrow when…

AI: It Helps AND Distracts

A-B Testing, Artificial Intelligence, Attention, Awareness, Business, Business Tools, C-Suite Topics, Change Management, Client Expectations, Communication, Content Marketing, Disruption, Human-To-Human, Innovation, Perfect Customers, Reciprocity, Relationship Marketing, Technology, TrustLeave a comment

A lot has changed in 15 years, especially when it comes to cars & technology. I have had my new car for one week, and I am still not sure what all the buttons do or how to best utilize all the options. It’s a Plug-In Hybrid, which means you can drive on battery power…

Research: How Technology Is Changing the Way We Do Business

Artificial Intelligence, Attention, Automation, Business Tools, C-Suite Topics, Client Expectations, Communication, Content Marketing, Design, Graphics, Human Capital, Human-To-Human, Innovation, Managing Change, Mindset, Relationship Marketing, Strategy, TechnologyLeave a comment

Being a born geek, I love technology. But the pace of change can be numbing. I bought my 2011 Nissan Rogue over 15 years ago. At the time, it was a technological marvel. It has built-in navigation, Bluetooth connectivity to my phone, a Bose sound system with a 6 CD changer, and so much more.…

A Website Refresh: Case Study

Awareness, C-Suite Topics, Content Marketing, Design, Emotional Intelligence, Human-To-Human, Relationship Marketing, Story, Testimonials, Website Maintenance, WebsitesLeave a comment

I have a good friend and customer who contacted me (human-to-human) for help. He was approached by a company that said they could give his website a more modern look. He hired them, and then contacted me for some advice and input. What followed was more of a surgery than just a consult. His website…

Marketing Should Be a Problem-Solution Sales Process

Accountability, Advertising, Artificial Intelligence, Awareness, Business Systems, C-Suite Topics, Case Studies, Communication, EMail Marketing, Human-To-Human, Purpose, Social Media, Strategy, Success, Systems, Thought Leadership, WebsitesLeave a comment

I had a lot of interest and feedback on my post about updating your website. The confusing and disappointing part was that most of it came from people looking to sell building websites for business, who agreed with the sentiment. I was expecting more interaction with business owners. I believe they are tired of receiving…