Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

Why Social Media is NOT Effective As Advertising (Well Sort Of)

Today, I’d like to talk about a trend I’ve observed. It’s a trend that’s turning into an engagement epidemic in social media. It uses polls and questions to try to create more attention, thinking that will create more sales. Some of these polls will get a thousand people to check one of the boxes, but…

Want Clients To Really Take A Look? Put It In An eBook

70247 vs The Peanut Butter Elephant Let me ask you a question. What would you remember better, the number 70247 or an elephant eating peanut butter? Now, chances are, you’d have an easier time remembering the elephant because it is a visual and it also involves multiple senses. You may love or hate peanut butter,…

Critical R.A.C.E. Theory and How To Win With YOUR Business

Today I want to talk about critical R.A.C.E Theory. Now I’m not talking about the kind of Critical Race Theory that’s taught in institutions. I am not talking about anything political or even something that has to do with NASCAR. Nope. The critical R.A.C.E Theory I’m talking about today has to do with the acronym…

Content Marketing Trends – Is Your Business Chasing The Wrong Ball?

I don’t know about you, but I get inundated with people pitching me online. It’s something I call the connect and pitch. Somebody connects with you and they may wait a week or they may just jump right in and ask, “How are you doing?” You know it’s coming and then boom, they hit you…

How Can A Great Marketing System Overcome Disruption In Business?

Disrupting Disruption Today I want to talk about a great marketing system can overcome disruption in business. Now, I don’t know about you, but I’ve seen a lot of disruption over the last handful of years. I was in a networking meeting this morning with a handful of people. And one person said, “I really…

Want To Sell Your Business? Use Marketing To Increase Your Valuation

I’m not ready to sell my business yet. And you may or may not be at that point, but one of the things I have learned is it helps to learn new things to prep yourself for what’s coming next. If you’re an avid listener of my podcast and reader of this blog, you know…

What Is The Secret B2b Marketing Formula? (Math is Hard – Success Is Not)

There’s a secret in the banking industry. Savings accounts with restrictions make people save more. A CD, or certificate of a deposit, is also a commitment device. Let me explain. A president of a bank in the Philippines offered a few hundred of his customers a locked savings account, which means you could not make…

A Bolt Of Lightning – Inspiration vs Disruption

George Carlin famously said, “Electricity is really just organized lightning.” When it comes to business, we think of lightning strikes as a brilliant idea, but it’s also a type of interface cable for computers. When lightning from the sky hits your business, you may need both. There’s a myth out there that lightning never strikes…

Life Just Happens… While You’re Running Your Business

I’m sure you’ve heard the saying, “Time flies when you’re having fun.” It’s really hard to believe I’ve been running my company for 20 years. I started B2B Interactive Marketing in 2001. As I look back, I have accumulated a lot of stuff, but a lot has changed over that time. Today, I want to…

What Do Your Customers REALLY Want? Advertising, Marketing, and Relationship Marketing

I’m going to make an assumption, you don’t want to open your email and see that you’ve been added to an email list that has nothing to do with you or your business needs. Frankly, it’s a waste of time and it can cause you to have a negative opinion about the company or brand…