Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

Fail Forward

Branding, C-Suite Topics, Communication, Content Marketing, EMail Marketing, General Marketing, Purpose, Social Media, Story, Strategy, Thought Leadership, Writing ContentLeave a comment

I have failed. When I wrote my book, It’s Not About You, It’s About Bacon, I thought I would finally find fantastic success. I had dreams of speaking worldwide, pontificating about the virtues of Relationship Marketing. In short, I thought I was going to be rich and famous. The rich did not happen. I sold…

It’s the Most Thankful Time of the Year

Accountability, Business Systems, Business Tools, C-Suite Topics, Change Management, Communication, Education, Engagement, Entrepreneurship, Human-To-Human, Innovation, Purpose, Strategy, SystemsLeave a comment

It’s that time of the year when business starts to wind down, and people are looking forward to the holidays. Not in the marketing business. This is the busiest part of the year, prepping our clients for new business in 2024. We’re tweaking our brands and checking it twice, revamping websites, and optimizing systems with…

What is Relationship Marketing?

Branding, Business Systems, Business Tools, C-Suite Topics, Content Marketing, Customer Relationship Manager, Data Mining, Engagement, Follow-Up, Relationship Marketing, Return On Investment, SalesLeave a comment

(and Why it Matters in Business-to-Business Sales) I’ve heard it said that to succeed in business, you must master business tools. Some businesses make do with what they can afford, while others highly invest in cutting-edge technologies. Customers have invested in integrated systems like Microsoft Dynamics, Salesforce, Hubspot, ZoomInfo, and others. At the same time,…

How Well Do You Vet Your Prospective Clients?

Case Studies, Content Marketing, EMail Marketing, Landing Pages, LinkedIn, Sales, Strategy, Technology, WebsitesLeave a comment

People still laugh when I tell them I was the keynote speaker at a Pooper Scooper convention. There is big business in poop. But even more than that, pets are a big business. In 2022, Americans spent almost $139 billion on their pets. Pets are like children to some people. Food and healthcare are the…

What do Your Leads… LEAD to?

Advertising, Blogging, C-Suite Topics, Cold-Calling, Content Marketing, Generating Sales, Google AdWords, Google Analytics, Sales, Spam, Targeted Messaging, WebsitesLeave a comment

If you are on LinkedIn, I am sure you have fallen victim to the connect and pitch. Chances are they got your name using Sales Navigator, a tool like ZoomInfo, or by looking at their connections and simply reaching out to their connections. You know how it works. Someone connects with you and says, “I…

Falling for the Forest from the Trees

Branding, C-Suite Topics, EMail Marketing, Google AdWords, Google Analytics, Relationship Marketing, Sales, Search Engine Marketing, Search Engine Optimization, Social Media, Targeted Messaging, Thought Leadership, Website Maintenance, Websites, Writing ContentLeave a comment

As a golfer, the falling leaves are annoying, but the views from the fairways are stunning. Fall is in full bloom. Not only are the leaves turning colors, but you notice individual trees more because you will see a mix of orange, brown, red, yellow, and green colors. Each tree stands out more when they’re…

Analog vs. Digital Relationships

Artificial Intelligence, C-Suite Topics, Communication, Emotional Intelligence, Engagement, Human-To-Human, Networking, Relationship Marketing, Sales, Social Networking, Targeted MessagingLeave a comment

Have you ever watched the Apple TV+ series The Morning Show? There was a scene where Yanko, the weatherman, was getting drunk in a bar and blurted out to strangers about why they call a weather pattern “El Niño”. “El Niño” originated in Peru and Ecuador, where it was used to refer to a warm…

Looking Into the Future… By LISTENING the Past

Buyer's Journey, C-Suite Topics, Content Marketing, Futurecasting, Generating Sales, Human-To-Human, Marketing Tips and Tools, Questions, Relationship Marketing, Social Media, Strategy, Technology, World News, Writing ContentLeave a comment

Over the last weekend, we watched a little TV. When you speak, teach, and pontificate for a living, it’s nice to have a little downtime and just LISTEN! Sometimes we choose sports, sitcoms, or gameshows, but this time we chose a documentary and a news magazine. The first story we watched was about the Webb…

Is it Time to Get New Business Cards?

Business Systems, C-Suite Topics, Client Expectations, Customer Relationship Manager, LinkedIn, Networking, Referrals, Relationship Marketing, Social Media, Social Networking, Strategy, Technology, Thought Leadership, Websites1 Comment

It’s hard to believe that close to three and a half years ago almost all business came to a screeching halt. In-person work, meetings, and business were severely affected. No matter how you feel about viruses, masks, and the shutdowns, it was a time of uncertainty, panic, and disruption. One part of building and maintaining…

Who is More Useful to Your Business? A CMO or a CRO?

Advertising, Branding, C-Suite Topics, Communication, Content Marketing, Data Mining, Human-To-Human, Relationship Marketing, Strategy, Success, Systems, Writing ContentLeave a comment

I think I can safely say that you don’t go into business to lose money… unless you intentionally do so for a tax write-off. Yet making money is not as easy as it’s often characterized. It takes a great idea mixed with execution. It takes hard work mixed with luck. And, it takes money mixed…