Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

Looking Back & Forth… What Are You Thankful For?

Every year, around the 3rd to 4th week of November, until the 1st week of January, business starts to slow down (unless you are in retail). We start to reflect on the previous months of the year. It’s also a time to look forward to what’s next. I can tell you as you get older…

The 5 Keys To Successful B2b Marketing

Consumers are fickle. How do I know? I am one. I have chronicled my love-hate relationship with Home Depot. I was in love with them after my first experience with them buying a washer, dryer, and fridge. The salesperson was so educated and informative. When I went to Lowes (first) the salesperson took a while…

The Distraction Attraction

I have no idea how old you are, but I am this old… Do you remember TV Magic Cards? Marshall Brodine was a famous magician (and he was the clown Wizzo on the Bozo Circus Show) who lived in Geneva, Illinois (close to where we lived in Aurora). I was enamored with those cards and…

Marketing and Sales = Poison or Antidote

I want you to imagine that you have just ingested some poison. After the initial shock of realizing the impending doom, you hear the doorbell ring. At that very moment, an antidote salesman is standing at the door and says, “I have what you need. I can give you the recipe for free or you…

It’s Not What They Say… It’s What They Do… CONSISTENTLY

One of the keys to success is consistency. That is true with business, sports, and so much more. I can tell you that shooting a 39 on nine holes of golf is a great score. Then when you shoot a 50 on the back nine (11 more and 14 over par) turns an excellent 9…

Well Would You Look At That? Lessons Learned from Lifelong Learning

You have undoubtedly heard the saying, “You can’t teach an old dog, new tricks.” It is true that younger minds are more open to new concepts and more pliable. But that does not mean that older minds have to be ridged. As a matter of fact, minds are amazing things. The more you stimulate them,…

Consistent Communication… Are You Picking Up What I Am Putting Down?

Have you ever watched a TV show or movie and had a hard time trying to follow the plot? It’s especially annoying when people you know, like, and trust, say “What a great show! (or flick).” It kinda makes you feel like you are not hip, or as with it as they are if you…

The 5 Half-Truths of B2b Sales and Marketing (You Have Probably Been Fed)

Have you ever eaten an “Impossible Burger”? They do a pretty good job of making plants taste like meat. But, why do they call it Impossible? Because meat has heme. Heme is the molecule that gives blood its red color and helps carry oxygen in living organisms. Unlike other plant-based burgers and meats, it was…

Seasons… Cold Weather Can Nudge Business to Heat Up

We just crossed the autumnal equinox. In layman’s terms – Summer is over (at least on the calendar.) Summer is one of the most active times of the year for me. We have longer days and better weather. Chances are you spend more time outside and take more days off than at any other time…

Name That Tune – Has Your Brand Voice Evolved With Your Business?

Late Sunday night, I was asked if I wanted to help out with the AMA Triangle booth (American Marketing Association – Raleigh chapter) at the Digital Summit in Raleigh. It was last minute since it started the following day at 9 AM. I really wanted to attend the entire conference, but could not spare two…