Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

How Staring At Clouds Can Improve Your Marketing Results

I don’t know where you live, but I’m in Chicago. And this time of the year, October, November, I tend to call it 50 Shades of Gray. Not like the book. It’s the clouds in the sky. Every single day is gray and cloudy, or rainy and cold. I really miss the sun. Have you…

How to Make Virtual One-On-Ones More Proactive & Productive

Let’s jump in the way-back machine and go all the way back to December 2019. Lord knows that, back then, everything looked rosy. It was going to be a great year, right? Well, for some of us it’s been a great year, for others it hasn’t. But one of the things that has happened is…

Finding The Influencers to Make Your Content Go Viral

During this time, we’re spending a lot of our energy trying to avoid a virus. We’re wearing the masks, we’re not going out as much, we’re washing our hands, we’re sanitizing, everything. But in the marketing space, it’s completely the opposite. We want our stuff to go viral. One of the books I’ve listened to…

The 4 People You Should Positively Be Marketing To

In this current business environment, things have changed. A lot of networking has gone virtual, meaning we are attending lots of Zoom meetings. I’ve kept up with most of my regular groups and I’ve added a few new ones where I’ve met some great people. In the new ones, I’ve started to build credibility and…

Pull The Common Thread That Holds Us All Together

Our new dog, Layla, loves toys. As a matter of fact, we had about 25 toys left over from our last dog that we never donated or threw out. Now, we’ve recycled them. When I say recycled, I mean recycled. Our last dog (Buddy Guy) would never chew or destroy anything. Our new dog (Layla),…

How New Customers Can Be Like Getting A New Puppy

If you checked in with this blog over the last few weeks, you know I’ve been  considering adopting a dog. We went through a whole debacle with all of these rescue agencies, trying to fill out paperwork and going back and forth with them. But we did it. There was one dog that we actually…

How And Why To Build A Golden Rolodex

Some of you may be too young to remember this, but I, certainly am not. We used to have this thing sitting on our desk that flipped open. It would either pop open or maybe even roll back into the machine, and it had a little wheel on it. As you turned the wheel, it…

Lessons Need To Be Learned But Are Wasted Without Action

I constantly try to tell people that every marketing piece that you do should end up having a goal, and that goal should be to have a human-to-human conversation. But the question is, what’s the experience in between? What kind of experience is your user having to get to that point? What are the impressions…