How Ordinary People Help With Your Zone Of Genius

How Ordinary People Help With Your Zone Of Genius

How can ordinary people help you find your zone of genius? History Lessons My wife and I were watching a movie this weekend. It was The Darkest Hour. Now, I don’t know about you, but I barely remember my history classes from high school, and we certainly did not learn anything about other countries’ history…

Stop Selling Your Time… When People Pay For Results?

Over the weekend, we decided to watch an old movie. When I say old, it’s not really old. We watched “The Matrix” and it’s now 20 years old (1999), so it’s been almost 20 years. If you haven’t seen it, it’s about this alternate universe or alternate reality. And that’s kind of what I want…

What’s Next? Stop Reinventing When You Can Easily Pivot?

What’s Next? I want to talk about “What’s Next?”, or  “Stop Reinventing When You Can Easily Pivot.” In preparation for my 500th podcast episode which is coming up 9/9/19, two things happened. Number one, I did a Facebook Live with somebody else who is actually having her 500th podcast on the same day. Her name…

How Can A Pile Of Needles Attract Your New Customers?

Today is kind of a sad day at my house because I have to get a new garage door opener. Now, it’s only sad because after 18 years I have to get a new garage door opener. Things break, right? But the cool thing is the new one has Wi-Fi. Now, my wife gets freaked…

The Seven Deadly Sins Or Viral Virtues of Marketing

I don’t know about you, but if you’re on Facebook and some other social media platforms, you probably have noticed that things are getting a little ugly and divisive, meaning that people are picking sides, picking fights, and things just are not happy. I have been spending time trying to figure out how to post…

Why A Marketing Mind Is Better Than A Sales Script?

In business, in order for me to teach in my blogs, podcasts, masterminds, and all the things I do, I have to continue to learn, which means I have to invest time in learning how to do new things, and look at things from different perspectives. One of the ways I do this is by…

Why Value Is Not About Being The Lowest Price But About The Best Fit?

Let me ask you a question. Have you ever had a client that, no matter what you did for them, just could not find the value in what you offered? They would complain, they wouldn’t be happy, they just did not see the big picture of what you were providing. We often associate this with…

Faster – Better – Cheaper… Pick Two? Choosing The Right Customers For Your Business

Let me ask you a question: Have you ever had to fire a client? Now, I’m sure as business, you’ve been fired. It’s happened to all of us, right? Heck, as an employee I’ve been fired. But have you ever had to fire a client? It’s tough. Because we’re in business to make money, right?…