Critical R.A.C.E. Theory and How To Win With YOUR Business

Today I want to talk about critical R.A.C.E Theory. Now I’m not talking about the kind of Critical Race Theory that’s taught in institutions. I am not talking about anything political or even something that has to do with NASCAR. Nope. The critical R.A.C.E Theory I’m talking about today has to do with the acronym…

Life Just Happens… While You’re Running Your Business

I’m sure you’ve heard the saying, “Time flies when you’re having fun.” It’s really hard to believe I’ve been running my company for 20 years. I started B2B Interactive Marketing in 2001. As I look back, I have accumulated a lot of stuff, but a lot has changed over that time. Today, I want to…

What is Relationship Marketing? Amplify Your Marketing Messages!

I was out walking my dog this morning and I met up with another dog owner. We started chatting about relationship marketing. I was trying to explain to him about social media and email and how people can relate to using those tools in relationship marketing. He came back to me and said, “I’m not…

Need To Find And Keep Better People? Market Your Culture To Everyone!

The last couple of years really taught us a bundle about business. One of the things is that everybody is getting pretty comfortable with right now is Zoom and doing remote meetings. That has also led to a bunch of people being much more comfortable working from home. Maybe they like going out to the…

What Great Advice Would You Tell A Younger Self (If You Could)

I saw a post on Facebook the other day, and it asked a question that made me think. The question was, “What great advice would you tell your younger self if you could?” So, I decided to do a podcast about it, because I did ask myself that question, and here’s what I came up…

Want To Improve Your Business? Here Is My Know-Like-Trust System!

Let me start off by asking you a question. Do you want to improve your business? Well if you do, I’m going to ask you to start thinking differently about know, like, and trust. Now, know, like and trust has been around for years. It’s been attributed to people like Mark Twain, Stephen Covey, and…

Exercise Your Business – Get A Running Start To Deliver On Your Goals

I started out yesterday morning, looking for some inspiration. It was the day I was running my second 5K in three years. This race was canceled last year. A few years ago I finished my first race in almost 40 years. I ran it in about 42 minutes, which was kind of disappointing. This year,…

Dunbar’s Number… And Why It’s Better To Be Part Of A Tribe Than An Influencer

I was scrolling through Facebook, and one ad caught my eye. It said, “I didn’t think much of LinkedIn until I got 150 prospects.” And at the top, it says, “I completely stopped cold calling and got 150 prospects.” Well, common logic tells me that prospects are another way to say you are cold calling,…

You’ve Got Jail… How Facebook Is Getting Bad For Business

Facebook went all Britney Spears on me. They took away my ability to control my business and they told me, “Oops, you did it again.” Yep. I did. I posted something that went against their community standards and I have been blocked from Facebook. But luckily it’s not for long. Today I’m going to talk…

To Achieve Your BHAG… You Need to SHAG to Become a BFD

I have a question for you… How do you eat an elephant? Common wisdom says one bite at a time. But it makes me think, why would you want to eat an elephant? They’re big and believe it or not, they’re hairy, and that’s a lot of eating. But that would be something we know…