Vanity Fair, Unfair Vanity, and Vanity Metrics

A while back, I was talking about Cancel Culture on The Bacon Podcast episode 654. What I was talking about was canceling subscriptions. I was going through some of my accounting this weekend and noticed I was paying $10 a month for a newspaper I wasn’t reading. Checked with my wife, she wasn’t reading it…

Why Online Ads Can Be More Of A Gamble Like A Slot Machine

Have you ever heard the phrase, fun is winning and winning is fun? Yeah, I have to admit winning is a lot more fun than losing, especially when it comes to gambling. There is one particular scratch-off ticket, which I am bound and determined to win on, but the problem is I keep losing! Why?…

Top 5 Big Mistakes Big Businesses Make On LinkedIn

Today, I want to talk about the five biggest mistakes big businesses make on LinkedIn. This also applies to small businesses, and even solopreneurs. The first thing I will assume is that you have a business page on LinkedIn. The second thing I will assume is that some (if not all) of your employees have…

Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up

Today, I’d like to talk about toilet paper, more specifically, toilet paper math. Bear with me because I know you’re asking yourself, “Self, what does toilet paper have to do with online marketing?” I’ll explain, but first let’s look at the history of toilet paper. Have you ever noticed that toilet papers squares, are in…

How Building Trust Is Important To Sales

Happy New Year! We’re at the door of 2020 and this is the last of my posts in the Foresight is 2020 series. Today I want to talk about how building trust is important to sales – especially in this upcoming year. Recently, I had a new customer contact me. They wanted to figure out…

Foresight is 2020 – Why You Need To Recommit To Email Marketing

This is part two of my Foresight 2020 series (looking back to forge ahead and make next year the best year ever). I want to explore how and why I think email marketing is going to be bigger and better than ever, next year. Turning Controversy Into Social Capital I don’t know if you watch…