Look Over There? How to Turn Distraction into Disruption

Artificial Intelligence, C-Suite Topics, Change Management, Content Marketing, Disruption, General Marketing, Human-To-Human, Managing Change, Questions, Strategy, Targeted Messaging, Thought LeadershipLeave a comment

I have had multiple people ask me about using AI in marketing. They had this perception that I would show them how it works so they could replace my services with this marketing Golden Ticket that has a psychological or hypnotical effect to magically convert the internet to an ATM. I would be happy to…

Could You Improve a Customer’s Journey with Artificial Intelligence Marketing?

Artificial Intelligence, Business Systems, Business Tools, Buyer's Journey, C-Suite Topics, Customer Relationship Manager, Data Mining, Human-To-Human, LinkedIn, Networking, Relationship Marketing, Sales, Staff Issues, Strategy, SystemsLeave a comment

Last week, I made a mistake. I grabbed a soda out of a cooler, and it was a Diet Pepsi. I’m living in Pepsi Country. Pepsi was founded in nearby New Bern, North Carolina. But I gave up diet drinks a while ago because I don’t like the taste of artificial sweeteners. Artificial is generally…

The Devil Is In The Details… In The Data

A-B Testing, Artificial Intelligence, Business Tools, Buyer's Journey, C-Suite Topics, Change Management, Google Analytics, Managing Change, Managing Your Business, Search Engine Optimization, Website Maintenance, WebsitesLeave a comment

The Devil Last week I attended a CMO panel discussion sponsored by the AMA Triangle. It included CMOs from SAS, Blue Cross Blue Shield, and a couple of other independent medium to small-business CMOs. One of the panelists stood out to me. Not only was he about a foot and a half taller than everybody…

Fad, Fame, Or Fortune… It’s About Business (and Time)

Advertising, Artificial Intelligence, Business Systems, C-Suite Topics, Client Expectations, Content Marketing, Crowdsourcing, EMail Marketing, Influencer Marketing, Relationship Marketing, Social Media, Strategy, Targeted Messaging, WebsitesLeave a comment

Test of Time Back in 2015, I talked about my concept of the Marketing Trifecta. I will explain what that is in a bit, but there has been a lot of buzz over the last 8 years about new tools that will revolutionize marketing. I have seen so many of them try and fail, come…

The Power of Awareness & The Awareness of Power

Artificial Intelligence, Buyer's Journey, C-Suite Topics, Client Expectations, Communication, Content Marketing, Mindset, Perfect Customers, Questions, Strategy, Targeted Messaging, Thought Leadership, WebsitesLeave a comment

I got hacked. Well, my credit card did. I was balancing my books when I noticed two charges from GoDaddy India on a credit card with a $25,000 limit. I use GoDaddy for domain names, but not in India so that was a BIG RED FLAG! Immediately, I called the credit card company and they…

Influence vs. Inspiration… It Takes Emotional Intelligence

Advertising, Artificial Intelligence, Business Systems, C-Suite Topics, Change Management, Conferences, Emotional Intelligence, Engagement, Human-To-Human, Influencer Marketing, Mindset, Networking, Permission Marketing, Purpose, Relationship Marketing, Strategy, Thought LeadershipLeave a comment

It’s been years since I have been a conference attendee. Normally, I am at a conference to speak or support the organization. At a conference, you meet and interact with so many interesting people, from so many places, with so many agendas, and so many different levels of experience, knowledge, and stature. The latest conference…

Elevating Your Content – Topic, Title… Then Tool!

Artificial Intelligence, Blogging, Business Systems, C-Suite Topics, Communication, EMail Marketing, Generating Sales, Marketing Tips and Tools, Perfect Customers, Social Media, Targeted Messaging, Value Proposition, VideoLeave a comment

Do you own a lathe? If you do, chances are woodworking is your hobby or business. Do you own a 3D printer? If you do, chances are you are in the manufacturing or design fields. I don’t own either, but owning a 3D printer would be cool and give me status. But, I don’t know…

Show Us Your Why

Artificial Intelligence, Business, C-Suite Topics, Client Expectations, Communication, Education, Engagement, Entrepreneurship, Human-To-Human, Mindset, Perfect Customers, Relationship Marketing, Strategy, SuccessLeave a comment

I am sure you probably had a conversation with a toddler at one point in your life. It probably was something like this… Get ready, we’re going to the store Why? Because we need food. Why? Because we are out of milk. I DON’T LIKE MILK ANYMORE! Why? Because it hurts cows. Why? (You get…

Why is Artificial Intelligence so Bad at Sales and Marketing?

Artificial Intelligence, C-Suite Topics, Communication, Content Marketing, Customer Service, Emotional Intelligence, Generating Sales, Human Capital, Purpose, Relationship Marketing, Story, Thought Leadership, Virtual Assistants1 Comment

Auto – Correct? When I’m walking my dog, she picks up sticks and I take a picture. Then, instead of sitting there trying to type, while I’m walking a dog, I hit voice prompts and I record my voice and it transcribes it into text. When I get home and look at what the autocorrect…