We all pretty much all want the same thing with on-line marketing. We want to be heard above the noise, but not considered to BE THE NOISE. For me recently… writing a book was not enough stress, then you have to market it! What to do? Facebook? LinkedIn? Twitter? Pinterest? YouTube? Google+? Email? How about…
Have you ever been to a convention? I am not talking about a political one (although the logic I am intending to show applies there also), but an industry one. The goal of a convention for the attendee is to expand their knowledge and horizons, while the goal of the organization is to present new…
Some of you may be a bit to young to remember the band Blind Faith. Two of the heavy hitters (and rock legends) in the band were Steve Winwood and Eric Clapton. My band plays one of their hits “Cant Find My Way Home“. When it comes to internet marketing, that’s the way a good…
Let’s face it! There are some really good marketers out there. You join an email list and they dribble market to you and then you get that one email that makes you bite! You buy what they have to sell and then they over promise and under deliver. Back in the day (and currently) it…
LinkedIn is the ‘GO TO’ place for business people. It’s great for connecting with that latest new prospect, to get questions answered, or just connecting up with people that you face-to-face network with. But just like every popular social media hangout, it is filled with people who could care less about you and the un-written…
Writing a book is like starting a business. It takes planning, staff, and money. I just never imagined how much effort, money, and time it takes… and that has nothing to do with actually putting words to print! After 30 years in marketing, I went into writing my book feeling like a know it all.…
There is a lot of noise and distractions out there. Step back and think about your busy day. How many unsolicited emails did you get today? How many did you unsubscribe from? How many ads did you see in your social media (the paid ones)? How many ads did you see in your Google searches…
I don’t know about you, but somewhere along the way we have ALL became someone to sell to online… as apposed to human connections? Companies (and certain people) think it’s OK to fill our email inbox, Twitter feed, LinkedIn messages, and Facebook timeline with ads. Not the paid kind that show up in feeds, but…
The answer is Likes, Comments, and Shares. Next Question? I get those questions all the time. How do I know when social networking is working for me? What can I do to get more results? Why the heck am I still doing this? The key to social media and social networking is being social, networking…
I’m sure you have read articles about websites that have the words Successful, Profitable, Searchable, Findable, or Killer in the title… but Friendly Websites? Com’on… This is BUSINESS! Let’s cut to the chase! Every website has one of two goals… Friendraising or Fundraising. I know in reality every website is based on both, but…