Are You Converting From Your Online Activities?

We all spend lot of time online (at least I assume you do since you are reading this). We check email, work on our websites, post on social media and so on. So, I ask you, are all of these activities profitable? Not everything we do is going to be cash focused, but at least…

Are You Making The Most of Pinterest?

Pinterest is a not a staple in my daily social media diet, but I can tell you that foodies, fashionistas and hobbyists are flocking there in droves every day. Those topics are the most searched pins and boards on Pinterest. But, I can tell you that Pinterest is so much more than just that. Yes, you can search for Bacon,…

5 Tips To Marketing Your Book – Even If You Don’t Have One (Yet)

When I was younger, I dreamed of being a rockstar, an astronaut, or a successful entrepreneur.  I still have dreams, but I never dreamed of being an author. Then again, I never thought about being a blogger, podcaster or speaker, but that’s what reluctantly happened. All of the professions above work together. Being a musician who plays…

The Online Marketing Trifecta … Generate New Leads

It’s A Race… Online marketing is tough.  You can try to outspend, or outplay your competition, however you have to realize that Google owns 70-80% of all online searches. So you really only have two ways to play the game … Pay Google through AdWords, or deliver such great content that Google has no choice but to index…

Systematizing Your Online Marketing

Have you ever been on a rollercoaster? They can be fun and exciting. As a small business owner, have you ever been on the cash flow rollercoaster? That, my friends, can be scary! What is the cash flow rollercoaster you ask? It is the cycle of feast or famine that plagues many small businesses (especially solopreneurs). How…

Productivity … Who Has Time For That?

I was sitting on a plane last night on a flight coming back from giving a speech in LA, and I thought to myself, how much space do I have to work here? I boarded the plane with the best intentions of getting some work done, but I found it hard to be productive while on the plane. There were so many interruptions, like…

The Transformation Of Twitter

People have a love/hate relationship with Twitter. I can tell you that kids left Facebook in droves and headed to Twitter, because their mothers were logging on to Facebook. The people who love Twitter are tech savvy and like the quick messaging platforms. The people who hate it just don’t understand how the platform works. With the…

Blabbing About Blab! New Video Marketing Tools

Back in the old days (1980’s and 1990’s), producing a video took a lot of technology and talent. Today, it still takes talent (maybe you and a guest), but the technology thing has gotten a whole lot easier. YouTube brought personal video into the mainstream, to the point that people have their own channels today.  These people…

Up Periscope! (and Other New Video Marketing Tools)

Do you remember the movie “The Truman Show“? It’s a movie starring Jim Carrey as an insurance salesman whose entire life is actually a live TV show. At the time it seemed so far fetched, but today it’s the new reality TV! With mobile, phones, tablets and computers having better than average built-in video cameras, people have…