Why Building An Audience Is A Moving Target And What You Can Do

Realin In The Years It’s been about eight years since I started my first book. Back then, I created a website called notaboutu.com. That’s where I started building an audience and promoted my first book. Then I used it to promote my second, third, and fourth books. Currently, I’m working on my fifth book. Since…

This Is Not Normal… It’s Okay

I hope you’re staying healthy and safe at this crazy time that we’re living through. I know it can be overwhelming. I don’t know if you’ve ever been on a plane where the oxygen mask drops, but it’s quite startling. Normally attendants will do their preflight safety checklist while the plane is moving out of…

Your Mindset Matters – Posting Positive Messages Helps

Let me start off by saying I’m the farthest thing from a mindset coach. I do have a mindset coach. She helps keep me stay positive and focused on the right direction. One of the things that I do on a regular basis on social media to spread positive messages is a “Quote of the…

Three Things Every Business Should Do During A Time Of Crisis

I’m sure by now you are aware that we are in the midst of a time of crisis and people are freaking out and panicking. Schools are closing, restaurants are closing, business is generally slowing down. It’s going to get worse before it gets better, but that doesn’t mean you have to panic. What it…

Embrace Disruption By Changing The Way You Think About Change!

Recently, we had a little bit of disruption here at the Basilico domicile. That’s got me thinking about how we can embrace disruption by changing the way we think about change. Broken & Fix It! A few months ago, our clothes dryer broke. It’s not like any of us love doing laundry, but, when your…