Is Your Marketing an Investment or an Expense? Good Questions!

Accountability, Business Tools, C-Suite Topics, Cold-Calling, Generating Sales, Questions, Relationship Marketing, Sales, Search Engine Marketing, Systems, TechnologyLeave a comment

It’s been an interesting week. We are in the dog days of summer. People are vacationing, getting their kids back to school, or just soaking up (or avoiding) the sunny days and warm weather. Speaking of dogs. Our dog Layla picked up a case of the dog flu from doggie daycare. The daycare was incredibly…

Focusing on the 5 A-Holes of Marketing

Accountability, Advertising, Business Systems, Business Tools, C-Suite Topics, Cold-Calling, Communication, Content Marketing, Data Mining, Engagement, Generating Sales, Sales, Social Networking, Strategy, Targeted MessagingLeave a comment

A salesman and a marketing guy walk into a bar… This really happened. Well, the bar was at a country club. I had the pleasure of spending a Fore-Hour Nature Meeting with Larry Long Jr 🎤 where we spent hours trying to hit a little white ball into a hole. I love this kind of…

Dropping Knowledge Bombs And Hitting Targets

Blogging, Business Systems, C-Suite Topics, Client Expectations, Cold-Calling, Consistency, Content Marketing, Data Mining, Ebooks, EMail Marketing, Engagement, Information Marketing, Questions, Sales, Social Media, Strategy, Systems, Targeted MessagingLeave a comment

I have mentioned before, I am a fan of Malcolm Gladwell and his podcast, Revisionist History. His last book The Bomber Mafia was about the race to use strategic bombing to end World War II. This was before the Manhattan Project which yielded the first atomic bomb that was built and used to change the…

Are You Whiffing the WIIFM?

Buyer's Journey, C-Suite Topics, Client Expectations, Cold-Calling, Communication, Content Marketing, Engagement, Generating Sales, Human-To-Human, Perfect Customers, Permission Marketing, Relationship MarketingLeave a comment

When I say “Whiff” what do you think of? Are you imagining a baseball, moving at 100 mph, dropping out of the strike zone as the batter takes a swing at strike three? Or are you thinking of waking up, and catching the smell of BACON wafting throughout your living space? Have you heard the…

Marketing and Sales = Poison or Antidote

Accountability, Advertising, Buyer's Journey, C-Suite Topics, Cold-Calling, Content Marketing, Education, EMail Marketing, Google AdWords, QuestionsLeave a comment

I want you to imagine that you have just ingested some poison. After the initial shock of realizing the impending doom, you hear the doorbell ring. At that very moment, an antidote salesman is standing at the door and says, “I have what you need. I can give you the recipe for free or you…

2 Things that Probably Won’t Work for Your B2b Business

Advertising, Business, C-Suite Topics, Client Expectations, Cold-Calling, Disruption, Facebook, Generating Sales, Perfect Customers, Sales, Social Media, Targeted Messaging1 Comment

The brain loves to store and process sequences. We tend to rank success by the probability that a sequence will end in a positive or negative result. This is due to our limbic brains and the fight or flight response. A person standing against a wall has a better chance of survival than a person…