Want Clients To Really Take A Look? Put It In An eBook

70247 vs The Peanut Butter Elephant Let me ask you a question. What would you remember better, the number 70247 or an elephant eating peanut butter? Now, chances are, you’d have an easier time remembering the elephant because it is a visual and it also involves multiple senses. You may love or hate peanut butter,…

What Do Your Customers REALLY Want? Advertising, Marketing, and Relationship Marketing

I’m going to make an assumption, you don’t want to open your email and see that you’ve been added to an email list that has nothing to do with you or your business needs. Frankly, it’s a waste of time and it can cause you to have a negative opinion about the company or brand…

Creating Content From A Philosophical – Philanthropic – Propaganda Perspective

Lately, I’ve been having a renaissance of sorts. Now, I have not been getting up on scaffolding and painting chapels. What I’ve been doing is listening to audiobooks, and I find them on Blinkist. I’ve talked about this before. It’s basically Cliffs Notes for books in audio form. I could start off with something like…

To Be A FRESH Content Creator – You Need to Be A Consumer First

Every Monday morning, I face the same dilemma. What is relevant content to create this week? What should I create for my podcasts, for my blogs, for all the other things I have to do this week? I like to think of each day of the week as my theme days. Monday is marketing Monday.…

Why You Want To Be The Problem Child

I don’t know if you have any brothers or sisters or where you fall in the birthing order. I happen to be one of three. There’s my older sister, my middle brother, and I’m the baby. What I want to talk about today is why you want to become the problem child. And we’re going…

Yes And vs Yes But – When to Let Go Of Your Buts

Today I want to talk about the word “YES”. Now the word yes alone is a very positive word but, a lot of times the word yes has an addendum to it such as yes and, or yes but. Today I want to help you know when you should be letting go of your buts…

Now Is The Time to Start Marketing Your A.S.S. Off

Those of you who know me well, know how much I like acronyms. I used to work for AT&T, which stands for American Telephone and Telegraph. While we were there, we went to the LBR and LGR; the little boy’s room and little girl’s room, not the bathroom. Did you know that my whole obsession…

How To Get Your Content To Win The Election On Social Media

Unless you’re living under a rock or maybe not in America, you’re probably overly aware of the fact that tomorrow is election day. It’s a big national election, and it’s very contentious. Elections have consequences, no matter what side you belong to. In America, we have two sides, Republican and Democrat, conservative and liberal. It…

How Staring At Clouds Can Improve Your Marketing Results

I don’t know where you live, but I’m in Chicago. And this time of the year, October, November, I tend to call it 50 Shades of Gray. Not like the book. It’s the clouds in the sky. Every single day is gray and cloudy, or rainy and cold. I really miss the sun. Have you…

How New Customers Can Be Like Getting A New Puppy

If you checked in with this blog over the last few weeks, you know I’ve been  considering adopting a dog. We went through a whole debacle with all of these rescue agencies, trying to fill out paperwork and going back and forth with them. But we did it. There was one dog that we actually…