If I was to call you stupid how would you feel? You’d probably be offended, but I can guarantee, the message would get your attention. I’ll explain that in a bit. The first thing I want to talk about is systems. I just finished writing my fifth book called “Toilet Paper Math“, and it explains…
Our Noisy World We’re living in a noisy world. We’re living at gigabit speeds, a world of rapid change. Back in the ’70s, we used to see between 500 to 1,500 ads per day. In 2020, we see between 5,000 and 10,000. That means messages are coming at us at a rapid speed. Our TVs…
Where I live, if you visit the Treasurer’s Office website in the state of Illinois, they have a section for unclaimed property. You can put in your name and your business and search and see if maybe there is something of yours that’s unclaimed. I can almost guarantee you, you probably have some unclaimed property…
I’m sure by now you are aware that we are in the midst of a time of crisis and people are freaking out and panicking. Schools are closing, restaurants are closing, business is generally slowing down. It’s going to get worse before it gets better, but that doesn’t mean you have to panic. What it…
Face-To-Face Networking I don’t know about you, but I still find a lot of value in face-to-face networking. I like to get out at least once a week and go to a networking meeting. Meeting new people, learning about new businesses, and learning new things is exciting for me. There’s a lot of interesting people,…
For the end of the year, I wanted to do a series called Foresight 2020. It’s based on hindsight 20/20. In other words, we can look back and see what happened. I want to focus on looking ahead to next year to make it the best year possible. The Twilight Zone Let me start with…
A few days ago, I got a message on LinkedIn from a guy named Daniel. He said, “Hey, I just flew back into Chicago and I read your book and I loved it and I want to take you out to lunch to thank you for all the great insights.” I said to him, “I…
Today, I want to ask you a question. That question is, what is more fascinating, interesting, and important on social media? Is it engagement, or is it education? I saw this post from one of my friends, Ally, on LinkedIn, and it was about quotes from content experts. One of the people quoted in there…
In my last Bacon Podcast Interview, episode 469, I had the pleasure to interview Jane Atkinson. Now, Jane is a speaking coach, and a very successful one at that. If you haven’t listened to it, I strongly suggest you do so, whether you plan to speak or not. In the middle of the interview, we…
I have a question for you today. And that question is: Why are you selling dog food to cat people? Now, I know you are probably not selling dog food, and you probably don’t sell to cat people. But chances are, your business may be doing just that. Let me explain. Advertising Mindset So I…