Who is More Useful to Your Business? A CMO or a CRO?

Advertising, Branding, C-Suite Topics, Communication, Content Marketing, Data Mining, Human-To-Human, Relationship Marketing, Strategy, Success, Systems, Writing ContentLeave a comment

I think I can safely say that you don’t go into business to lose money… unless you intentionally do so for a tax write-off. Yet making money is not as easy as it’s often characterized. It takes a great idea mixed with execution. It takes hard work mixed with luck. And, it takes money mixed…

What Does BACON Have To Do with POOP?

Advertising, C-Suite Topics, Communication, Conferences, Content Marketing, Entrepreneurship, Google AdWords, LinkedIn, Perfect Customers, Presentations, Relationship Marketing, Social Networking1 Comment

I was excited and honored to be the keynote speaker at a national conference where the words… CRAP, SH!T, and POOP are in every presenter’s speech and are spoken openly and frequently in almost every conversation had with attendees. It was the 2023 APAWS National Conference in Myrtle Beach South Carolina. APAWS is the Association…

FOMO to ROI in 5 Easy Questions

Accountability, Business Systems, Client Expectations, Communication, Futurecasting, Interviews, Perfect Customers, Questions, Relationship Marketing, Return On Investment, Strategy, Success, Systems, Thought LeadershipLeave a comment

I started my podcast back on November 1st, 2014. I am about to cross the 1000-episode barrier. Next year will be 10 years. Although some of those episodes are “Best Of” repeats, I have done a monocast (solo episode) and expert interviews for over 450 weeks. Over that time, the business climate and the podcast…

Focusing on the 5 A-Holes of Marketing

Accountability, Advertising, Business Systems, Business Tools, C-Suite Topics, Cold-Calling, Communication, Content Marketing, Data Mining, Engagement, Generating Sales, Sales, Social Networking, Strategy, Targeted MessagingLeave a comment

A salesman and a marketing guy walk into a bar… This really happened. Well, the bar was at a country club. I had the pleasure of spending a Fore-Hour Nature Meeting with Larry Long Jr 🎤 where we spent hours trying to hit a little white ball into a hole. I love this kind of…

How Can A Junk Drawer Help You Build A Healthy Business?

Accountability, Business Systems, Business Tools, C-Suite Topics, Communication, Data Mining, EMail Marketing, Entrepreneurship, Human-To-Human, Managing Your Business, Project Management, Return On Investment, Sales, Staff Issues, Targeted MessagingLeave a comment

We all have one. Some of us have multiple. You may even have one in every room of your house. It’s the junk drawer. True Story: I was looking for a piece of wood in my garage to prop up my desk for a project. It was not until I took and posted the image…

The Power of Awareness & The Awareness of Power

Artificial Intelligence, Buyer's Journey, C-Suite Topics, Client Expectations, Communication, Content Marketing, Mindset, Perfect Customers, Questions, Strategy, Targeted Messaging, Thought Leadership, WebsitesLeave a comment

I got hacked. Well, my credit card did. I was balancing my books when I noticed two charges from GoDaddy India on a credit card with a $25,000 limit. I use GoDaddy for domain names, but not in India so that was a BIG RED FLAG! Immediately, I called the credit card company and they…

The Grass May Be Greener on the Other Side of the Fence (But You Still Have to Mow It)

Blogging, C-Suite Topics, Communication, Ebooks, Information Marketing, Questions, Relationship Marketing, Sales, Social Networking, Thought Leadership, Writing ContentLeave a comment

It’s been years since I mowed my own lawn. Why? I have been blessed enough to afford to pay people to pick up dog poop and mow my lawn. Common business logic tells us to focus on what’s important. If you make $50 per hour and you can pay someone $40 to mow your lawn,…

Elevating Your Content – Topic, Title… Then Tool!

Artificial Intelligence, Blogging, Business Systems, C-Suite Topics, Communication, EMail Marketing, Generating Sales, Marketing Tips and Tools, Perfect Customers, Social Media, Targeted Messaging, Value Proposition, VideoLeave a comment

Do you own a lathe? If you do, chances are woodworking is your hobby or business. Do you own a 3D printer? If you do, chances are you are in the manufacturing or design fields. I don’t own either, but owning a 3D printer would be cool and give me status. But, I don’t know…

Are Your Processes Putting Progress in Purgatory?

Accountability, Business Systems, C-Suite Topics, Communication, Consistency, Content Marketing, Information Marketing, Perfect Customers, Strategy, Success, SystemsLeave a comment

Let’s face it… procrastination and perfection have a purpose, but they pause progress. Progress is perpetuated by the processes you put in place. But all too often, we can put progress in purgatory by procrastinating or perfecting our processes. Do you know what phrase causes consternation constantly? “That’s not how we do it here!” Purgatory…

Show Us Your Why

Artificial Intelligence, Business, C-Suite Topics, Client Expectations, Communication, Education, Engagement, Entrepreneurship, Human-To-Human, Mindset, Perfect Customers, Relationship Marketing, Strategy, SuccessLeave a comment

I am sure you probably had a conversation with a toddler at one point in your life. It probably was something like this… Get ready, we’re going to the store Why? Because we need food. Why? Because we are out of milk. I DON’T LIKE MILK ANYMORE! Why? Because it hurts cows. Why? (You get…