Relationship Capital Investment Can Create Greater Interest?

Relationship Capital Investment Can Create Greater Interest?

Communication, Content Marketing, Engagement, Generating Sales, Google Analytics, Information Marketing, Perfect Customers, Relationship Marketing, Social Media, Social Networking, Thought Leadership, Value PropositionLeave a comment

A few days ago, I got a message on LinkedIn from a guy named Daniel. He said, “Hey, I just flew back into Chicago and I read your book and I loved it and I want to take you out to lunch to thank you for all the great insights.” I said to him, “I…

What Is More Fascinating On Social Media? Engagement Or Education?

Blogging, Communication, Consistency, Content Marketing, Education, Engagement, General Marketing, Information Marketing, Social Media, Thought LeadershipLeave a comment

Today, I want to ask you a question. That question is, what is more fascinating, interesting, and important on social media? Is it engagement, or is it education? I saw this post from one of my friends, Ally, on LinkedIn, and it was about quotes from content experts. One of the people quoted in there…

How To Make Your Content Marketing Messages More Memorable!?

Blogging, Communication, Content Marketing, Information Marketing, Marketing Tips and Tools, Social Media, Speaking, StoryLeave a comment

In my last Bacon Podcast Interview, episode 469, I had the pleasure to interview Jane Atkinson. Now, Jane is a speaking coach, and a very successful one at that. If you haven’t listened to it, I strongly suggest you do so, whether you plan to speak or not. In the middle of the interview, we…

Why Are You Selling Dog Food To Cat People?

Client Expectations, Communication, Content Marketing, Generating Sales, Information Marketing, Perfect Customers, Permission Marketing, Relationship Marketing, Social Media, Targeted Messaging, Value Proposition, Writing ContentLeave a comment

I have a question for you today. And that question is: Why are you selling dog food to cat people? Now, I know you are probably not selling dog food, and you probably don’t sell to cat people. But chances are, your business may be doing just that. Let me explain. Advertising Mindset So I…

Why A Marketing Mind Is Better Than A Sales Script?

Accountability, Client Expectations, Communication, Content Marketing, Generating Sales, Marketing Tips and Tools, Permission Marketing, Relationship Marketing, SalesLeave a comment

In business, in order for me to teach in my blogs, podcasts, masterminds, and all the things I do, I have to continue to learn, which means I have to invest time in learning how to do new things, and look at things from different perspectives. One of the ways I do this is by…

There Is An Easy Button to Success, But Can You Afford It?

Business Systems, Communication, Generating Sales, Investing In Yourself, Sales, Success, Targeted Messaging, Time Management, Virtual AssistantsLeave a comment

  One of the things in business that people are always looking for is an easier way to do things. The better way to do things. They’re always looking for something new, but what they really what most is an easy button. Well guess what? I have one sitting right on my desk, and here…

LinkedIn Profile & How To Brand Yourself Better With It?

Accountability, Branding, Communication, Entrepreneurship, LinkedIn, Relationship Marketing, Value Proposition, Writing Content1 Comment

Today I’d like to talk about your LinkedIn profile. Now, chances are you have one, right? If you don’t, then get one. It’s really easy. Let me give you a couple of things to think about to get started. First and foremost, if you’re going to set up a LinkedIn profile, do it with a…

5 Main Reasons Why Marketing May Be Failing You?

Business, Client Expectations, Communication, Content Marketing, Facebook, Generating Sales, LinkedIn, Managing Your Business, Marketing Tips and Tools, Podcasts, Relationship Marketing, Sales, Social Networking, Writing ContentLeave a comment

I was watching TV and 60 Minutes came on, and there was this really interesting story about a couple in Michigan that made 24 million dollars on the lottery. Of course, you’re going, “Well, somebody won the big ticket.” No, they did it over years in small increments, and it was fascinating the way they…

How To Improve Business Relationships – 5 Easy Tips

Business Systems, Business Tools, Communication, Customer Relationship Manager, Customer Service, Generating Sales, Managing Your Business, Perfect Customers, Permission Marketing, Targeted MessagingLeave a comment

How would you like to learn some easy tips about how to improve business relationships? Let me start with a story. Over the past six months, I’ve been really exploring how to prospect for new clients. One of the things I started doing in 2018 is create courses around LinkedIn. I went down that road…