Who is More Useful to Your Business? A CMO or a CRO?

Advertising, Branding, C-Suite Topics, Communication, Content Marketing, Data Mining, Human-To-Human, Relationship Marketing, Strategy, Success, Systems, Writing ContentLeave a comment

I think I can safely say that you don’t go into business to lose money… unless you intentionally do so for a tax write-off. Yet making money is not as easy as it’s often characterized. It takes a great idea mixed with execution. It takes hard work mixed with luck. And, it takes money mixed…

What Does BACON Have To Do with POOP?

Advertising, C-Suite Topics, Communication, Conferences, Content Marketing, Entrepreneurship, Google AdWords, LinkedIn, Perfect Customers, Presentations, Relationship Marketing, Social Networking1 Comment

I was excited and honored to be the keynote speaker at a national conference where the words… CRAP, SH!T, and POOP are in every presenter’s speech and are spoken openly and frequently in almost every conversation had with attendees. It was the 2023 APAWS National Conference in Myrtle Beach South Carolina. APAWS is the Association…

Look Over There? How to Turn Distraction into Disruption

Artificial Intelligence, C-Suite Topics, Change Management, Content Marketing, Disruption, General Marketing, Human-To-Human, Managing Change, Questions, Strategy, Targeted Messaging, Thought LeadershipLeave a comment

I have had multiple people ask me about using AI in marketing. They had this perception that I would show them how it works so they could replace my services with this marketing Golden Ticket that has a psychological or hypnotical effect to magically convert the internet to an ATM. I would be happy to…

Seconds… Chance Interactions

Accountability, Advertising, Business Systems, Buyer's Journey, Consistency, Content Marketing, Google AdWords, Google Analytics, Human-To-Human, Social Media, Strategy, Targeted Messaging, WebsitesLeave a comment

If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. The beauty of using Google Analytics is that you have a baseline to judge your traffic against other similar websites. I know this because I manage over 100…

Making An Argument For Better Marketing

Accountability, Business, C-Suite Topics, Client Expectations, Content Marketing, Education, Emotional Intelligence, Engagement, Entrepreneurship, Human-To-Human, Relationship Marketing, Story, StrategyLeave a comment

Is your marketing working for or against you? In any case, you are the judge. I recently took a college course on The Art of Debate. It was with a Wake Forest professor named Dr. Jarrod Atchinson. It contains over 24 half-hour lectures and digs deep into the history, purpose, and strategy of debate. In…

Focusing on the 5 A-Holes of Marketing

Accountability, Advertising, Business Systems, Business Tools, C-Suite Topics, Cold-Calling, Communication, Content Marketing, Data Mining, Engagement, Generating Sales, Sales, Social Networking, Strategy, Targeted MessagingLeave a comment

A salesman and a marketing guy walk into a bar… This really happened. Well, the bar was at a country club. I had the pleasure of spending a Fore-Hour Nature Meeting with Larry Long Jr 🎤 where we spent hours trying to hit a little white ball into a hole. I love this kind of…

Dropping Knowledge Bombs And Hitting Targets

Blogging, Business Systems, C-Suite Topics, Client Expectations, Cold-Calling, Consistency, Content Marketing, Data Mining, Ebooks, EMail Marketing, Engagement, Information Marketing, Questions, Sales, Social Media, Strategy, Systems, Targeted MessagingLeave a comment

I have mentioned before, I am a fan of Malcolm Gladwell and his podcast, Revisionist History. His last book The Bomber Mafia was about the race to use strategic bombing to end World War II. This was before the Manhattan Project which yielded the first atomic bomb that was built and used to change the…

Tag… You’re In! Segmenting Secrets

Accountability, Business Systems, Business Tools, C-Suite Topics, Change Management, Community, Content Marketing, Customer Relationship Manager, Data Mining, Engagement, Human-To-Human, Productivity, Systems, Targeted MessagingLeave a comment

I have been listening to an audiobook by music producer Rick Rueben called The Creative Act: A Way of Being. Rick is a little eclectic but highly prolific. He discusses how inspiration is found, cultivated, and acted upon to create art. Art is not just music to him. It is anything that we as humans make.…

Fad, Fame, Or Fortune… It’s About Business (and Time)

Advertising, Artificial Intelligence, Business Systems, C-Suite Topics, Client Expectations, Content Marketing, Crowdsourcing, EMail Marketing, Influencer Marketing, Relationship Marketing, Social Media, Strategy, Targeted Messaging, WebsitesLeave a comment

Test of Time Back in 2015, I talked about my concept of the Marketing Trifecta. I will explain what that is in a bit, but there has been a lot of buzz over the last 8 years about new tools that will revolutionize marketing. I have seen so many of them try and fail, come…

The Power of Awareness & The Awareness of Power

Artificial Intelligence, Buyer's Journey, C-Suite Topics, Client Expectations, Communication, Content Marketing, Mindset, Perfect Customers, Questions, Strategy, Targeted Messaging, Thought Leadership, WebsitesLeave a comment

I got hacked. Well, my credit card did. I was balancing my books when I noticed two charges from GoDaddy India on a credit card with a $25,000 limit. I use GoDaddy for domain names, but not in India so that was a BIG RED FLAG! Immediately, I called the credit card company and they…