Fad, Fame, Or Fortune… It’s About Business (and Time)

Test of Time Back in 2015, I talked about my concept of the Marketing Trifecta. I will explain what that is in a bit, but there has been a lot of buzz over the last 8 years about new tools that will revolutionize marketing. I have seen so many of them try and fail, come…

Leveraging LinkedIn To Grow Your B2B Business Through Social Networking

I love teaching. I love teaching people about leveraging LinkedIn. One of my favorite, and humbly, one of the best courses I’ve ever created and teach on a regular basis is my latest LinkedIn class. I call it TRIBE. The reason I call it TRIBE is because it’s built around a concept of only focusing on…

What is Relationship Marketing? Amplify Your Marketing Messages!

I was out walking my dog this morning and I met up with another dog owner. We started chatting about relationship marketing. I was trying to explain to him about social media and email and how people can relate to using those tools in relationship marketing. He came back to me and said, “I’m not…

How To Increase Your Return On Relationship Investment By Interacting Human to Human

I had someone contact me after reading my first book. It’s called, “It’s Not About You, It’s About Bacon“, but the main concept is “Relationship Marketing in a Social Media World!“. He commented back and said, “You want me to do more networking?” The answer I gave him was “Yes.” He was thinking I meant…

How Do You Efficiently and Effectively Measure Success?

What IS Success? I just got back from Denver. I was speaking at a conference that I was invited to. On the plane ride back, I started thinking, “Okay, now, was this a successful trip?” Then I really started thinking. “But how do you measure success?” Success is an ever-changing thing. It’s an ebb and…

How-To Embrace Relationship Marketing To Expand Your Business

Let’s talk about relationship marketing. What is relationship marketing? Wikipedia defines it as “something that was first defined as a form of marketing developed from direct response marketing campaigns, which emphasizes customer attention and satisfaction rather than a focus on sales transactions.” So relationship marketing differs because it’s really focusing on customer relationships and not just…