Test of Time Back in 2015, I talked about my concept of the Marketing Trifecta. I will explain what that is in a bit, but there has been a lot of buzz over the last 8 years about new tools that will revolutionize marketing. I have seen so many of them try and fail, come…
I love teaching. I love teaching people about leveraging LinkedIn. One of my favorite, and humbly, one of the best courses I’ve ever created and teach on a regular basis is my latest LinkedIn class. I call it TRIBE. The reason I call it TRIBE is because it’s built around a concept of only focusing on…
I was out walking my dog this morning and I met up with another dog owner. We started chatting about relationship marketing. I was trying to explain to him about social media and email and how people can relate to using those tools in relationship marketing. He came back to me and said, “I’m not…
I had someone contact me after reading my first book. It’s called, “It’s Not About You, It’s About Bacon“, but the main concept is “Relationship Marketing in a Social Media World!“. He commented back and said, “You want me to do more networking?” The answer I gave him was “Yes.” He was thinking I meant…
What IS Success? I just got back from Denver. I was speaking at a conference that I was invited to. On the plane ride back, I started thinking, “Okay, now, was this a successful trip?” Then I really started thinking. “But how do you measure success?” Success is an ever-changing thing. It’s an ebb and…
Get Rich Quick… Have you ever seen ads or some other kind of marketing where they’ve got this guy standing next to his Lamborghini and in front of a mansion? I remember this one Vietnamese guy selling real estate that was on a yacht and all this other stuff and like, “You could live this…
You Ever Have One Of Those Days? Let me ask you a question. Do you ever wake up in the morning and you just say, “I know this is going to be one of those days”? Those types of days are different for everybody, but for me, one of those days is when my emails…
Marketing 20-30 years ago was so much easier and yet harder. We had less choices (print, newspaper, mail, radio & TV), but we had less data (no Google Analytics, or websites, email, online video, podcasts and more). If you’re marketing online, there are a lot of new options that frankly I didn’t even know about…
One of the most common questions I get is: “What platform should I use to market my business?” A lot of people ask: “Should I be on Facebook? Is Facebook still the best social media platform for business?” The answer to that question is “yes” and “no.” There are a billion people on Facebook, but…
Let’s talk about relationship marketing. What is relationship marketing? Wikipedia defines it as “something that was first defined as a form of marketing developed from direct response marketing campaigns, which emphasizes customer attention and satisfaction rather than a focus on sales transactions.” So relationship marketing differs because it’s really focusing on customer relationships and not just…