Today is Memorial Day. It’s the day we remember our fallen soldiers who have given and paid the ultimate price for our freedom and so it’s a day of remembrance, but in this post, I’d like us to remember something else. We’re going down the road of our Perfect Marketing Strategy for business and this…
So I hear this all the time: Email marketing is dead. Email is dead. Well, I’m here to tell you that that’s far from the truth. Why is that? Well, first and foremost let’s look at corporate America. We all know our millennials — our kids or ourselves — we want to text. That’s what we…
Today, I want to talk about managing your client projects and client expectations. Now, let me ask you a question: have you ever had somebody come to you and say, “Hey, I’d love to sit down and have lunch with you. You got some time?” Usually what they’re really saying is, “Hey, I know you’re…
Happy Thanksgiving This week is Thanksgiving and I know that Thanksgiving is celebrated differently in different places. Isn’t that right, Canadian friends? But it’s primarily a United States holiday. For this time, we’re supposed to give thanks for all the things in our lives and the things that we’re thankful for. I’m thankful for a…
We all know that the cornerstone of growing a business has to deal with customers. We also want to increase sales. There are only really three ways to increase sales. Number one, get your current customers to repeat buy. Buy more of the same or other products. The second way is to raise prices. If…
What Business Are Your REALLY In? Can I ask you a question? Do you really know what business you’re in? What do you do for people? If you’re a contractor, you build houses, you replace furnaces or water heaters, or whatever. I mean, that’s pretty straightforward. If you’re an Internet marketer, web developer, SCO person,…
Is Content Marketing Worth It? I often get asked about blogging and podcasting. I’ve been doing it for years. As a matter of fact, I just finished episode 268 of my podcast, I believe. I’ve been doing it since November of 2015, so it’s been over two and a half years. I’ve consistently done two…