Who is More Useful to Your Business? A CMO or a CRO?

Advertising, Branding, C-Suite Topics, Communication, Content Marketing, Data Mining, Human-To-Human, Relationship Marketing, Strategy, Success, Systems, Writing ContentLeave a comment

I think I can safely say that you don’t go into business to lose money… unless you intentionally do so for a tax write-off. Yet making money is not as easy as it’s often characterized. It takes a great idea mixed with execution. It takes hard work mixed with luck. And, it takes money mixed…

Could You Improve a Customer’s Journey with Artificial Intelligence Marketing?

Artificial Intelligence, Business Systems, Business Tools, Buyer's Journey, C-Suite Topics, Customer Relationship Manager, Data Mining, Human-To-Human, LinkedIn, Networking, Relationship Marketing, Sales, Staff Issues, Strategy, SystemsLeave a comment

Last week, I made a mistake. I grabbed a soda out of a cooler, and it was a Diet Pepsi. I’m living in Pepsi Country. Pepsi was founded in nearby New Bern, North Carolina. But I gave up diet drinks a while ago because I don’t like the taste of artificial sweeteners. Artificial is generally…

Focusing on the 5 A-Holes of Marketing

Accountability, Advertising, Business Systems, Business Tools, C-Suite Topics, Cold-Calling, Communication, Content Marketing, Data Mining, Engagement, Generating Sales, Sales, Social Networking, Strategy, Targeted MessagingLeave a comment

A salesman and a marketing guy walk into a bar… This really happened. Well, the bar was at a country club. I had the pleasure of spending a Fore-Hour Nature Meeting with Larry Long Jr 🎤 where we spent hours trying to hit a little white ball into a hole. I love this kind of…

Dropping Knowledge Bombs And Hitting Targets

Blogging, Business Systems, C-Suite Topics, Client Expectations, Cold-Calling, Consistency, Content Marketing, Data Mining, Ebooks, EMail Marketing, Engagement, Information Marketing, Questions, Sales, Social Media, Strategy, Systems, Targeted MessagingLeave a comment

I have mentioned before, I am a fan of Malcolm Gladwell and his podcast, Revisionist History. His last book The Bomber Mafia was about the race to use strategic bombing to end World War II. This was before the Manhattan Project which yielded the first atomic bomb that was built and used to change the…

I Lost It All… And Why I’m Happy About It!

Accountability, Business Systems, Business Tools, C-Suite Topics, Client Expectations, Data Mining, Human-To-Human, Managing Your Business, Productivity, Project Management, Relationship Marketing, Strategy, SystemsLeave a comment

Have you ever watched the movie “A Christmas Story”? There is a scene where Ralphie is helping his dad change a tire for the first time. He was holding the lug nuts in the hubcap, and his dad’s hand hits the hubcap, sending the hardware flying through the air, glistening in the lights of the…

Tag… You’re In! Segmenting Secrets

Accountability, Business Systems, Business Tools, C-Suite Topics, Change Management, Community, Content Marketing, Customer Relationship Manager, Data Mining, Engagement, Human-To-Human, Productivity, Systems, Targeted MessagingLeave a comment

I have been listening to an audiobook by music producer Rick Rueben called The Creative Act: A Way of Being. Rick is a little eclectic but highly prolific. He discusses how inspiration is found, cultivated, and acted upon to create art. Art is not just music to him. It is anything that we as humans make.…

How Can A Junk Drawer Help You Build A Healthy Business?

Accountability, Business Systems, Business Tools, C-Suite Topics, Communication, Data Mining, EMail Marketing, Entrepreneurship, Human-To-Human, Managing Your Business, Project Management, Return On Investment, Sales, Staff Issues, Targeted MessagingLeave a comment

We all have one. Some of us have multiple. You may even have one in every room of your house. It’s the junk drawer. True Story: I was looking for a piece of wood in my garage to prop up my desk for a project. It was not until I took and posted the image…