What Do Your Customers REALLY Want? Advertising, Marketing, and Relationship Marketing

I’m going to make an assumption, you don’t want to open your email and see that you’ve been added to an email list that has nothing to do with you or your business needs. Frankly, it’s a waste of time and it can cause you to have a negative opinion about the company or brand…

Don’t Be An Inbox Clogger – Email With A Purpose

A while back, I was talking about getting your email organized. There are people out there (maybe even you) who have over 8,000 emails in their inbox. But I don’t want to talk about your inbox. Today, I want to talk about your outbox, or more specifically about broadcast email in business and how to…

From Bacon to Beacon… How To Light Up Your Business In 2021?

In last week’s blog and podcasts, I talked about visualizing your next year. Marla Tabaka, who’s going to be a guest on this week’s podcast, asked, “Do you have a word that you use to theme your year?” What would be your word for 2021? You can pick and choose a word that you think…

How To Make Great Business Relationships… As Easy As 1-2-3

One of my favorite quotes is from Zig Ziglar and it goes like this: “You can have anything in life that you want if you just help other people get what they want.” As content marketers, we have the ability to create great content and deliver it to our clients or potential clients. One of…

What Helps Your Drip Email The Most? Great Content!

Today I want to talk about email. Not the stuff you get in your inbox, but the stuff you’re sending to other people’s inbox. Now, a lot of people think that email is dying, but it’s way far from the truth. As a matter of fact, it’s not going anywhere, especially in the immediate future.…