The 5 Keys To Successful B2b Marketing

Consumers are fickle. How do I know? I am one. I have chronicled my love-hate relationship with Home Depot. I was in love with them after my first experience with them buying a washer, dryer, and fridge. The salesperson was so educated and informative. When I went to Lowes (first) the salesperson took a while…

Marketing and Sales = Poison or Antidote

I want you to imagine that you have just ingested some poison. After the initial shock of realizing the impending doom, you hear the doorbell ring. At that very moment, an antidote salesman is standing at the door and says, “I have what you need. I can give you the recipe for free or you…

The 5 Half-Truths of B2b Sales and Marketing (You Have Probably Been Fed)

Have you ever eaten an “Impossible Burger”? They do a pretty good job of making plants taste like meat. But, why do they call it Impossible? Because meat has heme. Heme is the molecule that gives blood its red color and helps carry oxygen in living organisms. Unlike other plant-based burgers and meats, it was…

When is 10 Greater Than 1000? (Hint It’s All About Relationships)

You never realize how much STUFF you have until you have to move it. We all have closets, drawers, and other hiding places that keep our stuff organized and out of sight, Simply go to any closet or dresser and lay out all the stuff on the floor and you will see what I mean.…

Why “FREE” Is A Four Letter Word That’s Bad For B2b Businesses

Most of us have fallen victim to the allure of FREE stuff. I had a freezer full of big bags and boxes of frozen food from going to Sam’s Club and being a victim of the FREE sample person standing in the aisle. I have gotten a FREE phone and Airpods that raised my monthly…

How To Treat Your Content Like You Are An Artist. What’s Your Canvas?

Heart Of The Artist Over the weekend we sat down and watched a documentary about an artist. His name is J.R., and he takes photographs and makes them larger than life. He did a mural on the U.S.-Mexico border, he did a mural inside of a prison, and he did a mural in Brazil, in…

How Will Changing Your Marketing… Actively Improve Your Sales Success?

Old & New Dogs… Tips & Tricks A while back, I had a client who asked me to come in and teach their sales team about using LinkedIn for sales success. I showed them all of the basic things they needed to know, why they should use it, how to set up their profile, how…

The Bento Box And How To Bite Size Your Marketing Message

The Lunchbox When I was a kid, one of the proudest days of any school year was showing up with that new lunchbox. It was a little metal box that mom would pack a sandwich and maybe put an apple in, and maybe some chips wrapped up in tinfoil. And then you’d have a thermos,…

Why Online Ads Can Be More Of A Gamble Like A Slot Machine

Have you ever heard the phrase, fun is winning and winning is fun? Yeah, I have to admit winning is a lot more fun than losing, especially when it comes to gambling. There is one particular scratch-off ticket, which I am bound and determined to win on, but the problem is I keep losing! Why?…

Don’t Be An Inbox Clogger – Email With A Purpose

A while back, I was talking about getting your email organized. There are people out there (maybe even you) who have over 8,000 emails in their inbox. But I don’t want to talk about your inbox. Today, I want to talk about your outbox, or more specifically about broadcast email in business and how to…