Time vs Money – Both Are Limited Resources But What Do You Value More?

Welcome back to the New Reality of work-life in 2021. When I look back, even though it was a very rough year for many, I find myself thinking, “Where did 2020 go?” Actually, I’m kind of glad it went away. I’m sure you are too, but time flies. It’s amazing how fast things move. One…

From Bacon to Beacon… How To Light Up Your Business In 2021?

In last week’s blog and podcasts, I talked about visualizing your next year. Marla Tabaka, who’s going to be a guest on this week’s podcast, asked, “Do you have a word that you use to theme your year?” What would be your word for 2021? You can pick and choose a word that you think…

The Pu-Pu Platter and Creating Content Marketing Samplers

I’ve been working on my new book, Toilet Paper Math, and last week I talked about the three Ps of thought leadership. Today I want to talk about pu-pu, or the pu-pu platter of content marketing. Hey, what would a toilet paper book be without a little potty humor? Seriously, though, a pu-pu platter is…

Thought Leadership? You Need To Have Purpose, Passion, And A Plan

I had an interesting call with a potential client today. He was interested in extending his reach using social media. Part of the problem was that he has two different lives. He had a life as a financial advisor and a life as a musician/composer. One of the things that we had to immediately come…

LinkedIn Is The Best Way To Follow The Bouncing Customers

Where I live, if you visit the Treasurer’s Office website in the state of Illinois, they have a section for unclaimed property. You can put in your name and your business and search and see if maybe there is something of yours that’s unclaimed. I can almost guarantee you, you probably have some unclaimed property…

Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up

Today, I’d like to talk about toilet paper, more specifically, toilet paper math. Bear with me because I know you’re asking yourself, “Self, what does toilet paper have to do with online marketing?” I’ll explain, but first let’s look at the history of toilet paper. Have you ever noticed that toilet papers squares, are in…

How To Make Great Business Relationships… As Easy As 1-2-3

One of my favorite quotes is from Zig Ziglar and it goes like this: “You can have anything in life that you want if you just help other people get what they want.” As content marketers, we have the ability to create great content and deliver it to our clients or potential clients. One of…

Foresight is 2020 – Why You Need To Recommit To Email Marketing

This is part two of my Foresight 2020 series (looking back to forge ahead and make next year the best year ever). I want to explore how and why I think email marketing is going to be bigger and better than ever, next year. Turning Controversy Into Social Capital I don’t know if you watch…

How Can A Pile Of Needles Attract Your New Customers?

Today is kind of a sad day at my house because I have to get a new garage door opener. Now, it’s only sad because after 18 years I have to get a new garage door opener. Things break, right? But the cool thing is the new one has Wi-Fi. Now, my wife gets freaked…