Why Your Marketing Needs a Feedback Loop

Ever since I was 10 years old, I have been a musician. You may be a musician, too, or you may just be a music lover. I am sure you’ve been to a concert performance of some sort where you heard microphone feedback. Feedback is the high-pitched squeal that happens when a microphone gets too…

How To Overcome The Story In Your Mind

I don’t know about you, but I subscribe to a lot of emails, I also get a lot of emails that I don’t subscribe to. Of course, they’re usually just pitches saying, “Hey, buy my thing.” And then there’s a followup email that says, “Hey, did you get the last email that I was trying…

How to Overcome FEAR with Content Marketing HOPE

Our Noisy World We’re living in a noisy world. We’re living at gigabit speeds, a world of rapid change. Back in the ’70s, we used to see between 500 to 1,500 ads per day. In 2020, we see between 5,000 and 10,000. That means messages are coming at us at a rapid speed. Our TVs…

Want More Business? Give 100% And Expect Nothing In Return

Today I want to talk about business. I know you’re saying to yourself, “Self, doesn’t he always talk about business?” And the answer is, YES. Earlier this year, some businesses came to an abrupt stop. For those of us who are lucky enough to keep busy with work, chances are we’re not doing the exact…

Why Hiring A Good Content Writer Is Great For Business

Spring is here. Spring has sprung. The trees are blooming, noses are running, and so am I! I’m finally back to jogging. It’s a nice, warm, 60 degrees here in Chicago. When I do my run, I have one path that I follow most of the time. I call it the Flashdance Girl, because when…

Embrace Disruption By Changing The Way You Think About Change!

Recently, we had a little bit of disruption here at the Basilico domicile. That’s got me thinking about how we can embrace disruption by changing the way we think about change. Broken & Fix It! A few months ago, our clothes dryer broke. It’s not like any of us love doing laundry, but, when your…

The Details Are In The Data – How To Better Collect And Use Info From Your Website

Nothing warms my cockles like a good set of data. Do you feel that way? Chances are you don’t, but I am a geek and I do love data. I love my QuickBooks. I love looking at every single week’s volume of what sold, what didn’t, and where the expenses went. And, I love looking…

How Ordinary People Help With Your Zone Of Genius

How Ordinary People Help With Your Zone Of Genius

How can ordinary people help you find your zone of genius? History Lessons My wife and I were watching a movie this weekend. It was The Darkest Hour. Now, I don’t know about you, but I barely remember my history classes from high school, and we certainly did not learn anything about other countries’ history…

How Does Making Yourself Obsolete Makes you More Valuable Now?

So, I don’t know if you’ve ever read the book “How To Win Friends And Influence People” by Dale Carnegie. It’s a great book, and one of the things that it says in the book that I think really stands out is the sweetest sound in peoples’ ears is their own name. People love that.…

Content Marketing And Making The Customer The Hero Of You Story

I’d like to talk to you about content marketing, but more specifically, I want to talk about making the customer the hero of your story. Now, I am sure you have gone to websites and you start reading the copy and you see somebody saying, “We have won such-and-such awards, and we have done so…