Critical R.A.C.E. Theory and How To Win With YOUR Business

Today I want to talk about critical R.A.C.E Theory. Now I’m not talking about the kind of Critical Race Theory that’s taught in institutions. I am not talking about anything political or even something that has to do with NASCAR. Nope. The critical R.A.C.E Theory I’m talking about today has to do with the acronym…

What Great Advice Would You Tell A Younger Self (If You Could)

I saw a post on Facebook the other day, and it asked a question that made me think. The question was, “What great advice would you tell your younger self if you could?” So, I decided to do a podcast about it, because I did ask myself that question, and here’s what I came up…

Testing 1-2-3… How To Get Your Audience To Embrace Your Content

It’s been a few years since I’ve been up on stage as a musician. I’ve been in a lot of bands over my years and the last two were called the Pretzel Boys and Dough. The Pretzel Boys was a full band with drums and PA systems. Dough was a two-man acoustic band. The reason…

How Using Mixed Emotions Can Emotionally Charge Your Marketing Messages

I recently had an interesting call with a potential client where we went back and forth getting to know each other. In the process, she said to me, “I want to be upfront with you and let you know that I’ve had some bad experiences with people doing lead generation for my business.” And I…

Creating Content From A Philosophical – Philanthropic – Propaganda Perspective

Lately, I’ve been having a renaissance of sorts. Now, I have not been getting up on scaffolding and painting chapels. What I’ve been doing is listening to audiobooks, and I find them on Blinkist. I’ve talked about this before. It’s basically Cliffs Notes for books in audio form. I could start off with something like…

Don’t Be an Icky Guy (or Gal) Find Your Purpose with Ikigai

How Are You Doing? I want to ask you a question. How are you doing? It’s been a year since we started to lock down and be stuck in our own environments. I’ve been working from home for a long time but I do miss getting out and having coffees and going to networking groups…

Yes And vs Yes But – When to Let Go Of Your Buts

Today I want to talk about the word “YES”. Now the word yes alone is a very positive word but, a lot of times the word yes has an addendum to it such as yes and, or yes but. Today I want to help you know when you should be letting go of your buts…

How To Get Your Content To Win The Election On Social Media

Unless you’re living under a rock or maybe not in America, you’re probably overly aware of the fact that tomorrow is election day. It’s a big national election, and it’s very contentious. Elections have consequences, no matter what side you belong to. In America, we have two sides, Republican and Democrat, conservative and liberal. It…

Why Your Marketing Needs a Feedback Loop

Ever since I was 10 years old, I have been a musician. You may be a musician, too, or you may just be a music lover. I am sure you’ve been to a concert performance of some sort where you heard microphone feedback. Feedback is the high-pitched squeal that happens when a microphone gets too…

How To Overcome The Story In Your Mind

I don’t know about you, but I subscribe to a lot of emails, I also get a lot of emails that I don’t subscribe to. Of course, they’re usually just pitches saying, “Hey, buy my thing.” And then there’s a followup email that says, “Hey, did you get the last email that I was trying…