Social Media • The Marketing Trifecta • And A Pyramid Schema (It’s Really A Sales Funnel)

Eatin’ Meetin’ The other day, I was out having an evening meeting with a client/friend. We were supposed to go golfing, but it was a little cold in the morning around this time of year. So anyway, we’re eatin’ and meetin’ at this place called Egg Harbor in Geneva, Illinois, which is not very close…

Is Your Content Refuse or Recycle Friendly To The Internet?

This week I want to talk about garbage. Actually, I want to talk about recycling and refuse. This weekend I was watching an episode of 60 Minutes and they were talking about the amount of plastic floating in the ocean. Every single year eight million metric tons of plastic waste enters the oceans and it…

What Is More Fascinating On Social Media? Engagement Or Education?

Today, I want to ask you a question. That question is, what is more fascinating, interesting, and important on social media? Is it engagement, or is it education? I saw this post from one of my friends, Ally, on LinkedIn, and it was about quotes from content experts. One of the people quoted in there…