Turbo-Charge Your Sales Engine in 2022 – Fuel For Your R.A.C.E.

This is the fourth and final installment in a four-part series on using marketing to power your sales engine. You can read the first post, here, the second post, here, and the third post, here. In this final installment, we’ll explain how to actively engage your clients and prospects to increase sales! Your story and…

Turbo-Charge Your Sales Engine in 2022 – A Simple Truth

This is the second installment in a four-part series on using marketing to power your sales engine. You can read the first post, here. In this post, we’ll cover what exactly successful companies do to thrive during times of chaos. Next, we’ll cover staying relevant and creating awareness through consistent engagement. In our final installment,…

How To Treat Your Content Like You Are An Artist. What’s Your Canvas?

Heart Of The Artist Over the weekend we sat down and watched a documentary about an artist. His name is J.R., and he takes photographs and makes them larger than life. He did a mural on the U.S.-Mexico border, he did a mural inside of a prison, and he did a mural in Brazil, in…

You May Want Leads… But What You Really Need Is Prospects

Make It STOP! I was sitting down watching some TV with my wife and she pulled out her cellphone and said, “Can you help me?” And I said, “Sure.” She opened up her email and said, “Why am I getting all these?” When I started looking at what she meant by these, it was a…

How Will Changing Your Marketing… Actively Improve Your Sales Success?

Old & New Dogs… Tips & Tricks A while back, I had a client who asked me to come in and teach their sales team about using LinkedIn for sales success. I showed them all of the basic things they needed to know, why they should use it, how to set up their profile, how…

Why Social Media is NOT Effective As Advertising (Well Sort Of)

Today, I’d like to talk about a trend I’ve observed. It’s a trend that’s turning into an engagement epidemic in social media. It uses polls and questions to try to create more attention, thinking that will create more sales. Some of these polls will get a thousand people to check one of the boxes, but…

Critical R.A.C.E. Theory and How To Win With YOUR Business

Today I want to talk about critical R.A.C.E Theory. Now I’m not talking about the kind of Critical Race Theory that’s taught in institutions. I am not talking about anything political or even something that has to do with NASCAR. Nope. The critical R.A.C.E Theory I’m talking about today has to do with the acronym…

How Can A Great Marketing System Overcome Disruption In Business?

Disrupting Disruption Today I want to talk about a great marketing system can overcome disruption in business. Now, I don’t know about you, but I’ve seen a lot of disruption over the last handful of years. I was in a networking meeting this morning with a handful of people. And one person said, “I really…

What Is The Secret B2b Marketing Formula? (Math is Hard – Success Is Not)

There’s a secret in the banking industry. Savings accounts with restrictions make people save more. A CD, or certificate of a deposit, is also a commitment device. Let me explain. A president of a bank in the Philippines offered a few hundred of his customers a locked savings account, which means you could not make…

Leveraging LinkedIn To Grow Your B2B Business Through Social Networking

I love teaching. I love teaching people about leveraging LinkedIn. One of my favorite, and humbly, one of the best courses I’ve ever created and teach on a regular basis is my latest LinkedIn class. I call it TRIBE. The reason I call it TRIBE is because it’s built around a concept of only focusing on…