A Bolt Of Lightning – Inspiration vs Disruption

George Carlin famously said, “Electricity is really just organized lightning.” When it comes to business, we think of lightning strikes as a brilliant idea, but it’s also a type of interface cable for computers. When lightning from the sky hits your business, you may need both. There’s a myth out there that lightning never strikes…

Life Just Happens… While You’re Running Your Business

I’m sure you’ve heard the saying, “Time flies when you’re having fun.” It’s really hard to believe I’ve been running my company for 20 years. I started B2B Interactive Marketing in 2001. As I look back, I have accumulated a lot of stuff, but a lot has changed over that time. Today, I want to…

Need To Find And Keep Better People? Market Your Culture To Everyone!

The last couple of years really taught us a bundle about business. One of the things is that everybody is getting pretty comfortable with right now is Zoom and doing remote meetings. That has also led to a bunch of people being much more comfortable working from home. Maybe they like going out to the…

What Great Advice Would You Tell A Younger Self (If You Could)

I saw a post on Facebook the other day, and it asked a question that made me think. The question was, “What great advice would you tell your younger self if you could?” So, I decided to do a podcast about it, because I did ask myself that question, and here’s what I came up…

Why You Need To Be Part Of The Cancel Culture

There’s a lot of talk these days about something called Cancel Culture. As far as cancel culture goes, I would love to cancel my subscription to Boys Life Magazine, I just can’t find where to do it. I’d love to cancel those Pharma commercials that say, “Don’t take this drug if you’re allergic to this…

Organized or Disorganized… That is the Question

Let me ask you a simple question. Have you ever noticed that you always find things in the last place you look? Okay. It’s kind of a joke, but it’s true, right? Today, I want to talk about the difference between being organized and disorganized. To BE Organized or NOT To Be Organized. That is…

Using Your Inner Crystal Ball With Your Marketing Strategy

There are so many tools out there to help you set up your marketing. You can use a marketing calendar, marketing programs that allow you to schedule out email and social media for months, but what is often missing is the strategy that pulls it all together. What happens is that people tend to use…

The Three Headed Marketing Success System

Occasionally I talk to these businesses that tell me, “You know what? We like what you have to say, but we’re just going to hire a marketing person.” The question I ask them, which usually gets them to stop and think is, “Which one? Are you going to hire an SEO person, web guy, email…

Happy New Year – 5 Things You Can Get Ready and Organized

I hope your 2020 worked out okay. Some of us had a bad year, while some of us had a good year, business-wise. It’s just about over and we’re about to start 2021. It’s that time of year to say – out with the old and in with the new! Every single year, on New…

The 5 Habits You Need To Adapt For a Successful New Year

I’m not sure if you’re into streaming TV or not but if you haven’t seen “The Queen’s Gambit” on Netflix, I highly recommend it. It’s an awesome mini-series about this little girl who goes from being an orphan to the queen of the chess world. Now, the story is very complex and I don’t want…