I have had multiple people ask me about using AI in marketing. They had this perception that I would show them how it works so they could replace my services with this marketing Golden Ticket that has a psychological or hypnotical effect to magically convert the internet to an ATM. I would be happy to…
I have to brag a bit… I won Board Member of the Quarter for the AMA Triangle. Back in January, I was recruited to join as the VP of Communications, and by April I was recognized as a winner! Now it’s not like I volunteered with any expectations, except that if I was going to…
Now that things are normalizing and the weather is getting better, I am getting back to some habits that helped me to become better both physically and mentally. Our dog Layla consistently wakes me up at 5 AM to go outside. At 6 AM she comes into my office to let me know it’s time…
‘Tis The Season The end of the year is always interesting. It’s a time to reflect on the past, while we look toward the future, and many of us are giving and getting presents! Having moved to a new city, many of our presents are coming and going via Secret Santa Trucks (White = FedEx,…
I don’t know if you have access to Apple TV+, but if you have not watched the movie CODA, I highly recommend it. My wife and I often have a Saturday movie night. We usually get some food delivered after a long work week and sit down and watch a movie. It’a always an adventure.…
It’s that time of year again. It’s almost the end of the year and the beginning of a new one. And people tend to slow down and kind of chillax a little bit. But it’s also the time of year where everybody’s sending out messages of thanks, gratitude, and holiday gifts to their clients…
Let me ask you a question. Do you feel like you’re picking the right business tools to solve the right business problems? Let me tell you a story. First and foremost, you have to know I was (and still am, a little bit) deadly afraid of wasps. I lived in a house with a big…
Let me start off by asking you a question. Do you want to improve your business? Well if you do, I’m going to ask you to start thinking differently about know, like, and trust. Now, know, like and trust has been around for years. It’s been attributed to people like Mark Twain, Stephen Covey, and…
It’s been about a year since this pandemic hit the United States. It’s been a wild ride. I think all of us are missing hugs, and meetings, and networking, and in-person human interaction of all kinds. In order to get back to a little bit of what I consider to be normal, vaccination is going…
WARNING: This is part story, part lesson, part RANT! Today I want to talk about how to change minds. And in order to change minds, you have to overcome heard immunity. Now, I’m not talking about herd, H-E-R-D immunity, as in what happens if everybody gets COVID, but heard H-E-A-R-D immunity. In other words, are…