Content Marketing Trends – Is Your Business Chasing The Wrong Ball?

I don’t know about you, but I get inundated with people pitching me online. It’s something I call the connect and pitch. Somebody connects with you and they may wait a week or they may just jump right in and ask, “How are you doing?” You know it’s coming and then boom, they hit you…

What Do Your Customers REALLY Want? Advertising, Marketing, and Relationship Marketing

I’m going to make an assumption, you don’t want to open your email and see that you’ve been added to an email list that has nothing to do with you or your business needs. Frankly, it’s a waste of time and it can cause you to have a negative opinion about the company or brand…

How Utilizing Consumer Marketing Methods May Undermine Your Business Sales

My wife and I have been watching a documentary series called America, the Story of Us. Two stories in the last episode really got my attention. The first was about Richard Warren Sears. Yep, that guy. He purchased a shipment of watches that never made it to a jeweler and then sold them at a…

Leveraging LinkedIn To Grow Your B2B Business Through Social Networking

I love teaching. I love teaching people about leveraging LinkedIn. One of my favorite, and humbly, one of the best courses I’ve ever created and teach on a regular basis is my latest LinkedIn class. I call it TRIBE. The reason I call it TRIBE is because it’s built around a concept of only focusing on…

If You Want To Grow Your Business – Network Better

It’s been about a year since this pandemic hit the United States. It’s been a wild ride. I think all of us are missing hugs, and meetings, and networking, and in-person human interaction of all kinds. In order to get back to a little bit of what I consider to be normal, vaccination is going…

Why You Want To Be The Problem Child

I don’t know if you have any brothers or sisters or where you fall in the birthing order. I happen to be one of three. There’s my older sister, my middle brother, and I’m the baby. What I want to talk about today is why you want to become the problem child. And we’re going…

The 4 People You Should Positively Be Marketing To

In this current business environment, things have changed. A lot of networking has gone virtual, meaning we are attending lots of Zoom meetings. I’ve kept up with most of my regular groups and I’ve added a few new ones where I’ve met some great people. In the new ones, I’ve started to build credibility and…

Romeo, Oh Romeo? How Can I Pitch Thee? Let Me Count The Ways!

Face-To-Face Networking I don’t know about you, but I still find a lot of value in face-to-face networking. I like to get out at least once a week and go to a networking meeting. Meeting new people, learning about new businesses, and learning new things is exciting for me. There’s a lot of interesting people,…

How To Make Great Business Relationships… As Easy As 1-2-3

One of my favorite quotes is from Zig Ziglar and it goes like this: “You can have anything in life that you want if you just help other people get what they want.” As content marketers, we have the ability to create great content and deliver it to our clients or potential clients. One of…

Foresight is 2020 – Why You Need To Recommit To Email Marketing

This is part two of my Foresight 2020 series (looking back to forge ahead and make next year the best year ever). I want to explore how and why I think email marketing is going to be bigger and better than ever, next year. Turning Controversy Into Social Capital I don’t know if you watch…