If Content Is King… Then Consistency Is Queen!

In November of 2014, I started a podcast.  I never imagined or even THOUGHT about that I would get to 500 episodes. I was just taking them one at a time. I had visions of grandeur (more bluntly put – fame and fortune) that never were realized (well, sort of). I am not disappointed that…

Standing Out From The Crowd By Just Being You!

Welcome to 2018 and the first post of the new year. I really hope you had an incredible 2017. Being the first episode, it’s time for all of us to get out of our pajamas, put on our big boy pants or big girl pants, and get to work. Except for those of us who…

How Do You Efficiently and Effectively Measure Success?

What IS Success? I just got back from Denver. I was speaking at a conference that I was invited to. On the plane ride back, I started thinking, “Okay, now, was this a successful trip?” Then I really started thinking. “But how do you measure success?” Success is an ever-changing thing. It’s an ebb and…

How-To Embrace Relationship Marketing To Expand Your Business

Let’s talk about relationship marketing. What is relationship marketing? Wikipedia defines it as “something that was first defined as a form of marketing developed from direct response marketing campaigns, which emphasizes customer attention and satisfaction rather than a focus on sales transactions.” So relationship marketing differs because it’s really focusing on customer relationships and not just…

5 Great Tips … For Making The Most Of Your Conferences & Networking

As a solopreneur, most of my time is spent in quality screen time, but I often miss the cubicle camaraderie of yesteryears. I try to make up for that by getting out to networking meetings, masterminds and conferences as often as my business time allows. How about you? Do you get out much? I recently had…

Time Travel … Scheduling Software – My Secret Weapon

I don’t know about you, but I am time zone challenged. I live in Chicago so we are in Central Daylight Savings Time, which is -5 Greenwich Mean Time (GMT), and not to be confused with Universal Time (UT). On top of that, some states in the U.S. don’t adhere to Daylight Savings. It gives me a…