What Does Golf Have To Do With A Marketing Strategy That Works?

I Love Golf! It’s a simple game, where you try to hit a little, white ball into a little cup in the ground hundreds of yards away. Sounds simple, right? Trust me, it is not. The average golfer shoots 100 (on a par 72 course) meaning golfers make an average of 28 mistakes per round of 18…

Noise or News? How to Remain Relevant!

I don’t know about you, but somewhere along the way we have ALL became someone to sell to online… as apposed to human connections?  Companies (and certain people) think it’s OK to fill our email inbox, Twitter feed, LinkedIn messages, and Facebook timeline with ads.  Not the paid kind that show up in feeds, but…

Tune into Twitter… but Don’t be a Twit!

Truth…  People communicate the way they like to be communicated to! We all do it.  If you like email, you tend to use more email.  If you like Facebook, you spend more time on there then Twitter or LinkedIn.  It’s like living in a bubble of our comfort zone. The cornerstone of effective communications is…

“Vive Bene, Spesso L’Amore, Di Risata Molto”

This is an incredible time of year. The week between Christmas and New Year’s is filled with anticipation, memories, and reflection. If you’re in the Midwest like we are, you have a love-hate relationship with the snow. It’s a beautiful covering of the ground that you still have to go out and shovel, like we…