Why Online Ads Can Be More Of A Gamble Like A Slot Machine

Advertising, Business Tools, EMail Marketing, Facebook, Google, Google AdWords, Google Analytics, Sales Funnel, Social MediaLeave a comment

Have you ever heard the phrase, fun is winning and winning is fun? Yeah, I have to admit winning is a lot more fun than losing, especially when it comes to gambling. There is one particular scratch-off ticket, which I am bound and determined to win on, but the problem is I keep losing! Why?…

The Pu-Pu Platter and Creating Content Marketing Samplers

Blogging, Content Marketing, Ebooks, EMail Marketing, Google, Infographics, Podcasts, Social Media, Video, WebsitesLeave a comment

I’ve been working on my new book, Toilet Paper Math, and last week I talked about the three Ps of thought leadership. Today I want to talk about pu-pu, or the pu-pu platter of content marketing. Hey, what would a toilet paper book be without a little potty humor? Seriously, though, a pu-pu platter is…