Are you starting to get into the holiday spirit yet? If not, let me sing you a little tune. “Up on the house top click, click, click. How a website is like building a house.” I know that’s not how it goes, but that’s what we’re going to talk about today. This idea about a…
Nothing warms my cockles like a good set of data. Do you feel that way? Chances are you don’t, but I am a geek and I do love data. I love my QuickBooks. I love looking at every single week’s volume of what sold, what didn’t, and where the expenses went. And, I love looking…
A few days ago, I got a message on LinkedIn from a guy named Daniel. He said, “Hey, I just flew back into Chicago and I read your book and I loved it and I want to take you out to lunch to thank you for all the great insights.” I said to him, “I…
Out Of Gas Today, I want to talk about mowing your lawn. Now, if you don’t own a home you probably don’t mow your lawn. As a matter of fact, I do own a home, and I don’t mow my lawn. I pay somebody to come and do it for me. What often happens when…
I’m in the business of helping people create, craft, and spread their messages. That’s achieved through the effective use of internet marketing. That’s what I do. But in the case of what’s happening today and what’s happened since I started my business in 2001, there’s been a lot of changes. There have been changes in…
Certificates Of Appreciation One of the things I get asked about a lot is how I increase traffic to my website. Then the question is, why do you want to increase traffic to your website? Well, hopefully to make more certificates of appreciation. Now, what is a certificate of appreciation? One of my friends and…
Website Design & Navigation A great website is the cornerstone of a business online. What defines a great website is arguable, but the beauty is in the eye of the beholder. I don’t know about you, but I am bombarded with email and social media messages that make HUGE promises of great profits by being…
Today I’m kind of sad. I lost a really good long term customer, somebody I’ve been doing monthly maintenance on multiple websites and a whole bunch of other things for years. I got an email yesterday that said, “We’re here to inform you that we’re terminating your agreement as of the end of the month.”…
I don’t know about you, but I’m super excited for next year. One of my friends who’s a numerology expert told me that based on numbers, next year is going to explode business, and I hope he’s right. I really do. I hope it’s awesome for you. I certainly hope it’s awesome for me as…
One of the biggest assets you have in your business is data. I mean, we hear this talk about big data and all kinds of data. From a small business standpoint, there are some basic things you can look at that are really going to help you get your arms around what’s happening. The first…