Say It Ain’t So? So some of you are thinking, “Brian … no!” but yes, I am talking about paying for advertising! Most of what I post, podcast and talk about are ways to get organic traffic to your website while avoiding paying for advertising. Sometimes paying for traffic and business just makes sense. I have a client who spends…
Profit For The People One of the greatest feelings I get as a business person is when I help others make more money. That is the purpose of my business. I believe that marketing should always be an investment and never an expense. That is why I look at taking on new customers as a two way street…
We all spend lot of time online (at least I assume you do since you are reading this). We check email, work on our websites, post on social media and so on. So, I ask you, are all of these activities profitable? Not everything we do is going to be cash focused, but at least…
It’s A Race… Online marketing is tough. You can try to outspend, or outplay your competition, however you have to realize that Google owns 70-80% of all online searches. So you really only have two ways to play the game … Pay Google through AdWords, or deliver such great content that Google has no choice but to index…
Have you ever received a call from Google wanting to talk with you to make sure your Google Business listing is up to date? These automated phone calls say, “Our records show you have not updated your free Google (business) listing.” Even if you are registered with the ‘Do Not Call’ list, they keep calling. This type of call is a scam to get…
I just recently delivered the 100th episode of the Bacon Podcast. That is an achievement and milestone I am very proud of. So far, there have been over 16,000 downloads (averaging around 1500 per month). I have also had almost 8,000 visits to the www.BaconPodcast.com website. This has been accomplished in less than a year. As a solopreneur,…
Have you ever been on a rollercoaster? They can be fun and exciting. As a small business owner, have you ever been on the cash flow rollercoaster? That, my friends, can be scary! What is the cash flow rollercoaster you ask? It is the cycle of feast or famine that plagues many small businesses (especially solopreneurs). How…
One of my favorite movies is Monty Python and the Holy Grail. The Knights of the Round Table and King Arthur are on a quest to find the cup that Jesus used at the Last Supper (the Holy Grail). Wikipedia says – According to legend, it has special powers, and is designed to provide happiness, eternal youth and food…
The reports of my death have been greatly exaggerated. Mark Twain Every time another social media tool is added to the sandbox, it waters down the sand. Periscope, Meerkat and Vine are tools for video. There is Snip.ly for content, Sumo Me for connections and so many more where you can visit and spin your wheels. Most of us can barely handle the top…
When I was young, I dreamed about what I would be when I grew up. I was sure I was going to be an astronaut (even though I am deathly afraid of heights). I was going to be a rock star (I have often been told I have a face for radio). I was going to…