Webinars or Webi-noise? As Easy As 1, 2, 3!!!

This is no joke … I attended a webinar on webinars, where the presenter took 15 minutes to explain that a webinar is a seminar on the web (he obviously worked in the Department of Redundancy Department). I am sure you have attended at least one webinar; I have attended and served up hundreds. Just…

Were You Planning For Content Marketing Success?

Are You Resolute? Do you realize that over 50% of Americans make New Year’s resolutions? Do you know that over 80% of them never succeed? So why do most resolutions fail? They fail, because they are usually big overachieving goals like quitting smoking, exercising more, eating better and so on. The people who succeed, understand the difference…

Content First, Marketing Second – What Is Content Marketing?

You’re sitting in traffic or at a stoplight daydreaming about your trip to Mexico, a dream home or maybe that concert you are going to tonight…what happens next? Someone toots their horn, and you feel a mix of embarrassment and anger. People and businesses are constantly doing their best to get your attention, sometimes to wake you up…

Brand of Brothas (and Sistas)

Do you or your business have brand? Of course they do. Can you verbalize it? Now, if I was to ask 100 of your customers what that brand is, what percentage of their answers would match yours? A brand is so much more than just a logo; it’s flavor, service, handshakes, uniforms, colors, smells, flooring…

Why You Want To Use WordPress?

“If I had a hammer, I’d hammer in the morning!” You may be too young to remember this song, and I am not sure if there has been a remake of the 60’s hit by Peter, Paul & Mary. It was a song written by Pete Seeger that spoke of revolution and change a coming. Websites and the Internet…

Crossing the Moat… What is Internet Marketing?

The Moat How romantic were the Knights of the Roundtable? They knew how to protect their domicile. They had a castle with big walls, and then they dug a moat (a big trench) around their castle. Why? To protect their people and to keep out intruders. Then, they built a drawbridge that could be raised or lowered based on what they wanted to…

Bark Like a Dog or Quack Like a Duck

Do You Quack or Bark? You most certainly have heard the phrase, “If it walks like a duck and quacks like a duck…then it must be a duck.” A duck is very unique, docile and friendly enough to eat out of your hand at the park. Ducks quack. They are relatively harmless, unless they are swimming…

The Pitch Fork…The Devil Is In The Details

Making The Pitch All day long we are bombarded with ads…in emails, on social media and especially on those quizzes (I should live in Hawaii by the way). If you attend webinars, you know it’s coming. People don’t go through all that effort for grins and giggles. At some point they are going to try to sell…

Googled Yourself Lately?

News Flash…Google has Changed! The not so funny thing about the above title is this post will last forever…Google is ALWAYS CHANGING! Google is in the business of change. They now make phones (Android – Apple), computers (Chromebooks – Microsoft) and internet (Google Fiber – Comcast). What does Google do best? (better than anyone in the universe?)……