I was at a meeting this week with a new client who had a sixth sense that something was not right in “Internetmarketingville.” The problem wasn’t that they were not being found on the internet, it was that they were not in control of their own destiny because they were NOT paying attention to what was…
“I had a pet peeve… He ran away” – Stephen Wright Google has changed again… and again… and again! If you set up a Google Local account, you need to revisit it and review your profile. I suggest you Google yourself or your business, and I hope you do it today! When perusing some of my favorite…
Let me save you from the suspense… The Future of Social Media is CHANGE! Some of us view this rapid pace of change as innovation in motion, while others look at it as “Death by 1000 cuts!” Having spent countless hours learning to adapt to all the daily updates to the current social networking sites, Embrace change.…
We all have them… Our catch phrases, pitches, prognostications that help us make client feel comfortable that we know what the heck we are talking about. Can you show a customer where you give them value and a return on investment? Can your product or service makes people feel better or make them money and prove it?…
Attention Advertising is dying because everyone can get it for free on social media… if you buy that I have a bridge I’d like to show you! I am still seeing tons of people who want to use social media but don’t understand it’s used. How many ads have you seen that promise you tens of…
What’s measured improves ― Peter F. Drucker But I want to take that a step further… What’s measured and evaluated, and acted upon, and measured again, and changed, and evolved… IMPROVES! I see it all the time. People and companies treat online stuff like a brochure. They work tirelessly on the design, the wording, the paper,…
Being a golfer, I had the bright idea (after a solicitation phone call), to promote my business at two local golf courses by buying an ad on their score cards. It was only $750 for a season. Surely one of my friends or fans would have said something to their golfing buddy (or two). After paying…
No Really… It’s Real So a trip to the local convenient store was better than usual today. Yes, I threw out a $10 bill with the hopes of not losing it, but I was pleasantly surprised. There is an old joke that goes… A man goes to heaven and tells God that he had a…
Pick Your Brains How many times have you gotten this call or gone out for this coffee??? “I just want to pick your brains… How can I…” – Translation “I want some free advice to see if I can truly do this myself.” If you are like me you have absolutely no problem with this.…
Which one of the 1000 messages that reached you today changed your life? Driving into Chicago to give a presentation last week, I was met with bumper to bumper traffic for over an hour and a half. Driving down the Eisenhower Expressway, I started to take in the landscape with each tap of the brakes.…