Experience vs Exuberance

While enjoying a Starbucks meeting with my mentor and best selling author (100/0 Principle) Al Ritter, we wondered down a path in our conversation that got us thinking. He was telling me that he had meeting with someone who was 35 and how it struck him that this seems so young. Young is a relative term…

Don’t Beg for Attention… Earn It!

Making Noise On a trip from Chicago to LA, I decided I needed a pair of those noise canceling headphones.  Now, I did not plan ahead and go to the Bose store and buy those cool ones advertised in the SkyMall. I chose to stop in a terminal news store and buy some from Sony.…

The Killer Website Dream Team

My official title is Director of Direction.  This begets everything from puzzled looks to full out belly laughs. I tell people I got this from working in the Department of Redundancy Department at my last corporate gig. Seriously, if you have ever worked at a large company, you know what I am talking about… we…

Patience or Pay-tense

Most all of us have done it…  You hit the pay now button and then you ask yourself, “Should I have done that?”.  You have done research and you think you have the right answer.  Then it shows up in your mailbox or inbox and you say…  “That’s not what I ordered, or thought I…

The Difference Between Marketing and Relationship Marketing

Have you ever had someone call you who is so sure that their idea is so revolutionary that they feel you have to jump on board? Then they try to convince you TO do it because they feel your passion will be as strong as theirs? When I owned my recording studio, I was constantly…

Customer Dis-Service

Being an internet marketing person, nothing kills business like no internet.  I only have two choices… Evil and the Lessor Evil.  Having tried them both, I chose the faster but less reliable one. I have called, emailed, tweeted, posted on their Facebook page and it’s obvious…  my $200 a month is a drop in a…

Three Questions to Create Engagement?

Tough Questions? We all (well a few of us) make the assumption that …  “Build it and they will come” is no different than “Post it and they will like, comment and share”…  but will they? Then more importantly…  why do we care?  If you are writing a blog or generating new content in any…

The Disconnect Between What You Are Selling and What People Are Buying?

The Goldfish… You have been there (most of us who have kids know what I’m talking about).  Your family goes to a carnival or fair and your kid wants to play a game and win a prize!  After 5 tries and $10 or $20 your kid wins a goldfish…  “The Bestest Prize EVER!!!”  You spend…

3 Questions About Your Social Media

Broadcast vs Visioncast What is your ultimate goal in business? If you are like most, you measure that through sales.  People say “My business is up (or down) 20% this year” or “My goal is to expand in new markets”. I want to ask you to look through that lens with a slightly different perspective.…

3 Ways to Communicate Better with Customers

The Great Divide Greetings from Illinois.  The land of Lincoln, corn and more. We are not the flattest state in the union, but we are no Rocky Mountain High either.  I have had the pleasure of crossing the Rocky Mountains by car. It is both a beautiful and scary trip.  They are huge and create…