Some of you guys are probably too young to remember door to door salesmen (there were very few saleswomen back then). When the doorbell rang, it was more often than not a salesman. Back then we left the door unlocked and our friends and neighbors just walked in and announced themselves. I remember my parents…
I have been running businesses for over 30 years, so I have a bit of experience, but writing a book made me feel like a novice. I look at people like Seth Godin, Chris Brogan, and other people I like and follow and I feel like a neophyte! Then I look in the rear view…
We all pretty much all want the same thing with on-line marketing. We want to be heard above the noise, but not considered to BE THE NOISE. For me recently… writing a book was not enough stress, then you have to market it! What to do? Facebook? LinkedIn? Twitter? Pinterest? YouTube? Google+? Email? How about…
Have you ever been to a convention? I am not talking about a political one (although the logic I am intending to show applies there also), but an industry one. The goal of a convention for the attendee is to expand their knowledge and horizons, while the goal of the organization is to present new…
Some of you may be a bit to young to remember the band Blind Faith. Two of the heavy hitters (and rock legends) in the band were Steve Winwood and Eric Clapton. My band plays one of their hits “Cant Find My Way Home“. When it comes to internet marketing, that’s the way a good…
The answer is Likes, Comments, and Shares. Next Question? I get those questions all the time. How do I know when social networking is working for me? What can I do to get more results? Why the heck am I still doing this? The key to social media and social networking is being social, networking…
I’m sure you have read articles about websites that have the words Successful, Profitable, Searchable, Findable, or Killer in the title… but Friendly Websites? Com’on… This is BUSINESS! Let’s cut to the chase! Every website has one of two goals… Friendraising or Fundraising. I know in reality every website is based on both, but…
In the dozens of presentations and classes I have given this year, there is a common theme to the questions I get. There is a lot of conflicting information out there. No one has all the right answers, but some have the right questions! That question is, “Is spending all that time really worth…
Rockin’ Robots When I owned my recording studio, we did a lot of cool projects. I remember one of my favorites was when we recorded the jingle and soundtrack to an animated show at The Enchanted Castle (a local Chuck E Cheese type Restaurant and Entertainment center). By animated, I mean it was a bunch…
When I was a little kid, I loved to go down to the local lake and fish. Never to eat… just to catch and release. I used a simple fishing pole, with a simple hook, which I would put wet bread on and tossed into the water. I was lucky enough to catch and release…