What’s for Dessert? How to Simplify Your Website to Increase Sales

A-B Testing, Buyer's Journey, C-Suite Topics, Human-To-Human, Navigation, Perfect Customers, Questions, Relationship Marketing, Strategy, Success, Thought Leadership, Website Maintenance, Websites, Writing ContentLeave a comment

Last week, we were all served up some Pi (or 3.14 day)! So what is your favorite kind of pie? I like pecan (or do you say pe-con?). Business is like a big pie as well. You want to get your piece, but there is always more than enough to share. The funny thing is…

Don’t Become An Expense – Become Invaluable

Accountability, C-Suite Topics, Client Expectations, Coaching, Community, Generating Sales, Human Capital, Human-To-Human, Investing In Yourself, Lifestyle & Hobby, Managing Your Business, Need Help, Return On Investment, Staff Issues, Story, Strategy, ThankfulnessLeave a comment

I just read an article about how companies are laying people off and they feel betrayed. They attracted people with a fun family atmosphere, and then laid them off like the expenses that they always were. I luckily learned a lesson back in the 1980s when I worked at AT&T. During a performance review, I…

Show Us Your Why

Artificial Intelligence, Business, C-Suite Topics, Client Expectations, Communication, Education, Engagement, Entrepreneurship, Human-To-Human, Mindset, Perfect Customers, Relationship Marketing, Strategy, SuccessLeave a comment

I am sure you probably had a conversation with a toddler at one point in your life. It probably was something like this… Get ready, we’re going to the store Why? Because we need food. Why? Because we are out of milk. I DON’T LIKE MILK ANYMORE! Why? Because it hurts cows. Why? (You get…

Are You Whiffing the WIIFM?

Buyer's Journey, C-Suite Topics, Client Expectations, Cold-Calling, Communication, Content Marketing, Engagement, Generating Sales, Human-To-Human, Perfect Customers, Permission Marketing, Relationship MarketingLeave a comment

When I say “Whiff” what do you think of? Are you imagining a baseball, moving at 100 mph, dropping out of the strike zone as the batter takes a swing at strike three? Or are you thinking of waking up, and catching the smell of BACON wafting throughout your living space? Have you heard the…

5 FREE Things That You Want To Maximize in 2023

Accountability, Business, Business Tools, C-Suite Topics, Customer Relationship Manager, Emotional Intelligence, Engagement, Human-To-Human, iPhone, Managing Your Business, Productivity, Relationship MarketingLeave a comment

Do you remember the good old days?  Go back to before 2007 and remember what your world was like. You may have been a PC or a Mac (you surely remember those commercials). Either way, you had a computer, monitor, printer, CD or DVD ROM drive, and chances are, speakers, a digital camera, video…

Looking Back & Forth… What Are You Thankful For?

Community, Disruption, Entrepreneurship, Futurecasting, Human-To-Human, Lifestyle & Hobby, Managing Change, Networking, Productivity, Purpose, Reciprocity, Social Networking, Story, Success, ThankfulnessLeave a comment

Every year, around the 3rd to 4th week of November, until the 1st week of January, business starts to slow down (unless you are in retail). We start to reflect on the previous months of the year. It’s also a time to look forward to what’s next. I can tell you as you get older…

The Distraction Attraction

Advertising, Disruption, Engagement, Human-To-Human, Marketing Tips and Tools, Relationship Marketing, Return On Investment, Sales, Search Engine Optimization, Social Media, Social Networking, Strategy, WebsitesLeave a comment

I have no idea how old you are, but I am this old… Do you remember TV Magic Cards? Marshall Brodine was a famous magician (and he was the clown Wizzo on the Bozo Circus Show) who lived in Geneva, Illinois (close to where we lived in Aurora). I was enamored with those cards and…

It’s Not What They Say… It’s What They Do… CONSISTENTLY

Accountability, Business, C-Suite Topics, Communication, Consistency, Content Marketing, Human-To-Human, Mindset, Networking, Purpose, Reciprocity, Return On Investment, Social Networking, Strategy, SuccessLeave a comment

One of the keys to success is consistency. That is true with business, sports, and so much more. I can tell you that shooting a 39 on nine holes of golf is a great score. Then when you shoot a 50 on the back nine (11 more and 14 over par) turns an excellent 9…

How To Exceed Expectations? Find Someone Who Cares!

Accountability, Business, Buyer's Journey, C-Suite Topics, Communication, Disruption, Engagement, Giving Back, Human-To-Human, Managing Change, Perfect Customers, Project Management, Reputation, Story, SuccessLeave a comment

Seth Godin had a GREAT blog post today. It was short, sweet, and really hit me between the eyes. Who cares? No one cares. That happens rarely. Someone cares. That happens all the time, and it’s at the heart of our work. Everyone cares. Almost never. Someone is enough. In fact, someone is the entire…

You Get What You Pay For… Some Assembly Required

Accountability, Business Systems, Change Management, Disruption, Human Capital, Human-To-Human, Investing In Yourself, Managing Your Business, Own It, Return On Investment, Story, Technology, Time Management1 Comment

There are many benefits to creating and maintaining a virtual workforce. There is also one big drawback. You have no one in your office to help you carry and assemble office furniture. We finally moved into our new home (use moved with a grain of salt.) We sold everything in Illinois, and we have been…