I’d like to talk to you about content marketing, but more specifically, I want to talk about making the customer the hero of your story. Now, I am sure you have gone to websites and you start reading the copy and you see somebody saying, “We have won such-and-such awards, and we have done so…
In November of 2014, I started a podcast. I never imagined or even THOUGHT about that I would get to 500 episodes. I was just taking them one at a time. I had visions of grandeur (more bluntly put – fame and fortune) that never were realized (well, sort of). I am not disappointed that…
This week I want to talk about garbage. Actually, I want to talk about recycling and refuse. This weekend I was watching an episode of 60 Minutes and they were talking about the amount of plastic floating in the ocean. Every single year eight million metric tons of plastic waste enters the oceans and it…
On-Demand We live in amazing times. Think about it; anything you need can be delivered to your door. If you need any furniture, you can call Wayfair; Wayfair has just what you need. Great brand, right? Think about Amazon. Amazon sells you a membership where you can get two-day Prime delivery at no charge, and…
Today is kind of a sad day at my house because I have to get a new garage door opener. Now, it’s only sad because after 18 years I have to get a new garage door opener. Things break, right? But the cool thing is the new one has Wi-Fi. Now, my wife gets freaked…
I don’t know about you, but if you’re on Facebook and some other social media platforms, you probably have noticed that things are getting a little ugly and divisive, meaning that people are picking sides, picking fights, and things just are not happy. I have been spending time trying to figure out how to post…
Have you ever thought about how to prospect for new clients with emotional intelligence? Now, I know a few of you are giggling, because you don’t think the words “emotional” and “intelligence” should be used in the same sentence, but it’s truly a thing. Emotional intelligence is the ability to recognize your own emotions and…
Happy New Year As this year starts to come to a close, I want to take a second to reflect back on what happened last year. Now as far as my podcast goes (BaconPodcast.com), I had a blast. I had the chance to interview a whole bunch of CMO’s, CEO’s, CFO’s, a whole bunch of…
Today, let’s talk about how to become a true entrepreneur and owning it. I spend a little time on Facebook, as I’m sure a lot of you do, and one of my friends posted a graphic. It got my attention. It said, “So, you don’t want to be involved in a pyramid scheme, you would…
Years ago, I bought a magazine called the National Lampoon, which I’m not 100% sure if it’s still available now or not, but if it is, it’s probably digital. One of the most famous covers from this magazine was a picture of a dog and a gun to its head and the title of the…