Social Media Is The Cocaine of Content… It’s Free To Get You Hooked!

Let me ask you a question. Have you ever gotten emotionally charged from a Facebook post? Well, of course, you have. We all have. If you haven’t, check your pulse, because that’s just what it does. It keeps us engaged by getting us emotionally charged. In an interview coming up with Brian Kinghorn, who teaches…

How Building Trust Is Important To Sales

Happy New Year! We’re at the door of 2020 and this is the last of my posts in the Foresight is 2020 series. Today I want to talk about how building trust is important to sales – especially in this upcoming year. Recently, I had a new customer contact me. They wanted to figure out…

Why Do Content Marketing? It’s all In The Numbers!

I don’t know if you’re on LinkedIn, but you probably get this all the time: somebody connects with you and then immediately messages you. Some of the people are just straightforward and say, “Hey, nice to meet you, looking forward to get to know you.” And that’s the right way to do it. But the…

How To Avoid Packing Peanut Messages That Hurt Your Brand?

On-Demand We live in amazing times. Think about it; anything you need can be delivered to your door. If you need any furniture, you can call Wayfair; Wayfair has just what you need. Great brand, right? Think about Amazon. Amazon sells you a membership where you can get two-day Prime delivery at no charge, and…

How Can A Pile Of Needles Attract Your New Customers?

Today is kind of a sad day at my house because I have to get a new garage door opener. Now, it’s only sad because after 18 years I have to get a new garage door opener. Things break, right? But the cool thing is the new one has Wi-Fi. Now, my wife gets freaked…