Three Things Every Business Should Do During A Time Of Crisis

I’m sure by now you are aware that we are in the midst of a time of crisis and people are freaking out and panicking. Schools are closing, restaurants are closing, business is generally slowing down. It’s going to get worse before it gets better, but that doesn’t mean you have to panic. What it…

Embrace Disruption By Changing The Way You Think About Change!

Recently, we had a little bit of disruption here at the Basilico domicile. That’s got me thinking about how we can embrace disruption by changing the way we think about change. Broken & Fix It! A few months ago, our clothes dryer broke. It’s not like any of us love doing laundry, but, when your…

Foresight is 2020 – What You Need To Do NOW To Get Your Website Ready

For the end of the year, I wanted to do a series called Foresight 2020. It’s based on hindsight 20/20. In other words, we can look back and see what happened. I want to focus on looking ahead to next year to make it the best year possible. The Twilight Zone Let me start with…

How Ordinary People Help With Your Zone Of Genius

How Ordinary People Help With Your Zone Of Genius

How can ordinary people help you find your zone of genius? History Lessons My wife and I were watching a movie this weekend. It was The Darkest Hour. Now, I don’t know about you, but I barely remember my history classes from high school, and we certainly did not learn anything about other countries’ history…

The Seven Deadly Sins Or Viral Virtues of Marketing

I don’t know about you, but if you’re on Facebook and some other social media platforms, you probably have noticed that things are getting a little ugly and divisive, meaning that people are picking sides, picking fights, and things just are not happy. I have been spending time trying to figure out how to post…

What Will Be The Most Impactful New Marketing Trends For 2019?

Happy New Year As this year starts to come to a close, I want to take a second to reflect back on what happened last year. Now as far as my podcast goes (BaconPodcast.com), I had a blast. I had the chance to interview a whole bunch of CMO’s, CEO’s, CFO’s, a whole bunch of…

5 Common Mistakes People Make With Their Websites?

So, this year (2018) is winding down and the New Year (2019) is screaming at us, saying, “Get ready, get ready!” Hopefully, you have some time to kinda chillax over the holidays. Well, in this post, I want to try to get you to think about some of the things you can do to get…

Creating 400 Podcasts with Purpose, Perspective, and Persistence

This post is to celebrate the 400th episode of the BACON Podcast. That’s right, 400 episodes. The Bacon Podcast was started back on November 2nd, 2014 right after the release of my first book, “It’s Not About You, It’s About BACON! Relationship Marketing in a Social Media World!” But this Podcast was not always called…