Life Just Happens… While You’re Running Your Business

I’m sure you’ve heard the saying, “Time flies when you’re having fun.” It’s really hard to believe I’ve been running my company for 20 years. I started B2B Interactive Marketing in 2001. As I look back, I have accumulated a lot of stuff, but a lot has changed over that time. Today, I want to…

Need To Find And Keep Better People? Market Your Culture To Everyone!

The last couple of years really taught us a bundle about business. One of the things is that everybody is getting pretty comfortable with right now is Zoom and doing remote meetings. That has also led to a bunch of people being much more comfortable working from home. Maybe they like going out to the…

What Great Advice Would You Tell A Younger Self (If You Could)

I saw a post on Facebook the other day, and it asked a question that made me think. The question was, “What great advice would you tell your younger self if you could?” So, I decided to do a podcast about it, because I did ask myself that question, and here’s what I came up…

Why You Want To Be The Problem Child

I don’t know if you have any brothers or sisters or where you fall in the birthing order. I happen to be one of three. There’s my older sister, my middle brother, and I’m the baby. What I want to talk about today is why you want to become the problem child. And we’re going…

The Three Headed Marketing Success System

Occasionally I talk to these businesses that tell me, “You know what? We like what you have to say, but we’re just going to hire a marketing person.” The question I ask them, which usually gets them to stop and think is, “Which one? Are you going to hire an SEO person, web guy, email…

Now Is The Time to Start Marketing Your A.S.S. Off

Those of you who know me well, know how much I like acronyms. I used to work for AT&T, which stands for American Telephone and Telegraph. While we were there, we went to the LBR and LGR; the little boy’s room and little girl’s room, not the bathroom. Did you know that my whole obsession…

Lessons Need To Be Learned But Are Wasted Without Action

I constantly try to tell people that every marketing piece that you do should end up having a goal, and that goal should be to have a human-to-human conversation. But the question is, what’s the experience in between? What kind of experience is your user having to get to that point? What are the impressions…

Want More Business? Give 100% And Expect Nothing In Return

Today I want to talk about business. I know you’re saying to yourself, “Self, doesn’t he always talk about business?” And the answer is, YES. Earlier this year, some businesses came to an abrupt stop. For those of us who are lucky enough to keep busy with work, chances are we’re not doing the exact…

This Is Not Normal… It’s Okay

I hope you’re staying healthy and safe at this crazy time that we’re living through. I know it can be overwhelming. I don’t know if you’ve ever been on a plane where the oxygen mask drops, but it’s quite startling. Normally attendants will do their preflight safety checklist while the plane is moving out of…

Three Things Every Business Should Do During A Time Of Crisis

I’m sure by now you are aware that we are in the midst of a time of crisis and people are freaking out and panicking. Schools are closing, restaurants are closing, business is generally slowing down. It’s going to get worse before it gets better, but that doesn’t mean you have to panic. What it…