The Distraction Attraction

I have no idea how old you are, but I am this old… Do you remember TV Magic Cards? Marshall Brodine was a famous magician (and he was the clown Wizzo on the Bozo Circus Show) who lived in Geneva, Illinois (close to where we lived in Aurora). I was enamored with those cards and…

The 5 Half-Truths of B2b Sales and Marketing (You Have Probably Been Fed)

Have you ever eaten an “Impossible Burger”? They do a pretty good job of making plants taste like meat. But, why do they call it Impossible? Because meat has heme. Heme is the molecule that gives blood its red color and helps carry oxygen in living organisms. Unlike other plant-based burgers and meats, it was…

Name That Tune – Has Your Brand Voice Evolved With Your Business?

Late Sunday night, I was asked if I wanted to help out with the AMA Triangle booth (American Marketing Association – Raleigh chapter) at the Digital Summit in Raleigh. It was last minute since it started the following day at 9 AM. I really wanted to attend the entire conference, but could not spare two…

Innovation Is More Than Just A String (Theory)

I love my morning walks with my dog, Layla. Especially here in North Carolina. In Chicago, you would often contend with wild weather swings. It could be 80˚ one morning and 40˚ the next. It could be cold and raining one morning, sunny the next. Here in Raleigh, each morning for the past month has…

You Can’t Always Get What You Want? But If You Try Sometimes…

Do you know that Rolling Stones song? “You Can’t Always Get What You Want?” It goes on to say, “But if you try sometimes, you might find, you get what you need.” I think that “Want” is a term that talks about the future. I WANT (desire to obtain) a cool new computer and desk…

The Power of Three… With Sales and Marketing

One of my favorite quotes is: “Never use four words when three will do.”  – Ruth Bader Ginsburg Good professional speakers and good marketers know that the most effective way to get people to remember what you said and to take action is to KEEP IT SIMPLE! Even if you have a very complex topic,…

Good Things Come In Threes – The Marketing Trifecta Meets The Management Triad

They say, “Good things come in threes!” But who are ‘They’ and what’s good about them? Here are just a few… Primary Colors Branches of Government Stooges I could go on for days, but good things in business also come in threes… The Marketing Trifecta The C-Level Superteam Your Brain In order for your business…

Avoid The Superman Syndrome – You Need The Justice League

When I go to networking meetings, instead of posting my own name on the nametag, I write down “Ima Geek”. Geeks come in many flavors. Geek often branches out into specific social scenes: “movie geek,” “food geek,” “music geek,” “guitar geek,” “band geek,” “suburban lawn geek,” “computer geek,” “academic geek” … you get the picture.…

How Can A Great Marketing System Overcome Disruption In Business?

Disrupting Disruption Today I want to talk about a great marketing system can overcome disruption in business. Now, I don’t know about you, but I’ve seen a lot of disruption over the last handful of years. I was in a networking meeting this morning with a handful of people. And one person said, “I really…