How Marketing Should… Connect The Dots To More Sales?

I don’t know about you, but I like puzzles. No, I’m not talking about the jigsaw kind. Those things annoying me. They’re a lot of work. The kind of puzzles I like are puzzle games. I remember years ago getting my Sunday paper, opening up to the magazine, and doing the Jumble every single week.…

Foresight is 2020 – Use Technology To Create Memories and Pay It Forward

Happy Holidays This is being written around the holidays, so Merry Christmas, Happy Hanukkah, Happy Kwanzaa or today is actually Festivus for the rest of us. Whatever you celebrate, I hope you have a wonderful holiday season. During this time we have an opportunity to create memories. A Moment In Time Back in the 1990’s,…

What's old is new again: Don't Mummify your content. A couple views mummys.

What’s Old Is New… Don’t Mummify Your Content!

So while watching some TV this weekend I came across a couple of very interesting stories. One of them was that they found new mummies. Yeah, they found them in Egypt buried somewhere, and I guess they were priests or something. They weren’t famous like Cleopatra or anything like that, but it was still pretty…

If Content Is King… Then Consistency Is Queen!

In November of 2014, I started a podcast.  I never imagined or even THOUGHT about that I would get to 500 episodes. I was just taking them one at a time. I had visions of grandeur (more bluntly put – fame and fortune) that never were realized (well, sort of). I am not disappointed that…

How To Avoid Packing Peanut Messages That Hurt Your Brand?

On-Demand We live in amazing times. Think about it; anything you need can be delivered to your door. If you need any furniture, you can call Wayfair; Wayfair has just what you need. Great brand, right? Think about Amazon. Amazon sells you a membership where you can get two-day Prime delivery at no charge, and…

How To Make Your Content Marketing Messages More Memorable!?

In my last Bacon Podcast Interview, episode 469, I had the pleasure to interview Jane Atkinson. Now, Jane is a speaking coach, and a very successful one at that. If you haven’t listened to it, I strongly suggest you do so, whether you plan to speak or not. In the middle of the interview, we…

Why A Marketing Mind Is Better Than A Sales Script?

In business, in order for me to teach in my blogs, podcasts, masterminds, and all the things I do, I have to continue to learn, which means I have to invest time in learning how to do new things, and look at things from different perspectives. One of the ways I do this is by…

5 Main Reasons Why Marketing May Be Failing You?

I was watching TV and 60 Minutes came on, and there was this really interesting story about a couple in Michigan that made 24 million dollars on the lottery. Of course, you’re going, “Well, somebody won the big ticket.” No, they did it over years in small increments, and it was fascinating the way they…

What Will Be The Most Impactful New Marketing Trends For 2019?

Happy New Year As this year starts to come to a close, I want to take a second to reflect back on what happened last year. Now as far as my podcast goes (BaconPodcast.com), I had a blast. I had the chance to interview a whole bunch of CMO’s, CEO’s, CFO’s, a whole bunch of…