What is Your 2021 Stimulus Plan

It’s that time of year again… Tax Time. March 15th is the day you have to pay your corporation taxes and on April 15th your personal taxes are due. That made me think, what is my stimulus plan for 2021? Do you have one? If you live in the United States, almost all of us…

The Three Headed Marketing Success System

Occasionally I talk to these businesses that tell me, “You know what? We like what you have to say, but we’re just going to hire a marketing person.” The question I ask them, which usually gets them to stop and think is, “Which one? Are you going to hire an SEO person, web guy, email…

Why It’s Important To Make A Case With A Case Study?

Some of my friends say, “Dude, you’re a headcase.” And you know what? They’re not too far off. I can be. A headcase is something that a psychologist would study, but I want to talk about a case study for your business and why it’s important to make a case with a case study. What’s…

How Staring At Clouds Can Improve Your Marketing Results

I don’t know where you live, but I’m in Chicago. And this time of the year, October, November, I tend to call it 50 Shades of Gray. Not like the book. It’s the clouds in the sky. Every single day is gray and cloudy, or rainy and cold. I really miss the sun. Have you…

Why Your Marketing Needs a Feedback Loop

Ever since I was 10 years old, I have been a musician. You may be a musician, too, or you may just be a music lover. I am sure you’ve been to a concert performance of some sort where you heard microphone feedback. Feedback is the high-pitched squeal that happens when a microphone gets too…

How Marketing Should… Connect The Dots To More Sales?

I don’t know about you, but I like puzzles. No, I’m not talking about the jigsaw kind. Those things annoying me. They’re a lot of work. The kind of puzzles I like are puzzle games. I remember years ago getting my Sunday paper, opening up to the magazine, and doing the Jumble every single week.…

Foresight is 2020 – Use Technology To Create Memories and Pay It Forward

Happy Holidays This is being written around the holidays, so Merry Christmas, Happy Hanukkah, Happy Kwanzaa or today is actually Festivus for the rest of us. Whatever you celebrate, I hope you have a wonderful holiday season. During this time we have an opportunity to create memories. A Moment In Time Back in the 1990’s,…

What's old is new again: Don't Mummify your content. A couple views mummys.

What’s Old Is New… Don’t Mummify Your Content!

So while watching some TV this weekend I came across a couple of very interesting stories. One of them was that they found new mummies. Yeah, they found them in Egypt buried somewhere, and I guess they were priests or something. They weren’t famous like Cleopatra or anything like that, but it was still pretty…

If Content Is King… Then Consistency Is Queen!

In November of 2014, I started a podcast.  I never imagined or even THOUGHT about that I would get to 500 episodes. I was just taking them one at a time. I had visions of grandeur (more bluntly put – fame and fortune) that never were realized (well, sort of). I am not disappointed that…

How To Avoid Packing Peanut Messages That Hurt Your Brand?

On-Demand We live in amazing times. Think about it; anything you need can be delivered to your door. If you need any furniture, you can call Wayfair; Wayfair has just what you need. Great brand, right? Think about Amazon. Amazon sells you a membership where you can get two-day Prime delivery at no charge, and…