Stick a Pin in Your Vision Board… So What’s the Point?

Let’s face it. If you are in business, your main point is to make sales. Another point is to make a sale while making a profit. And one more is, if it costs you less to run the business you get to keep more money. If business was that simple (which it really is) everyone…

Show Us Your Why

I am sure you probably had a conversation with a toddler at one point in your life. It probably was something like this… Get ready, we’re going to the store Why? Because we need food. Why? Because we are out of milk. I DON’T LIKE MILK ANYMORE! Why? Because it hurts cows. Why? (You get…

Resolutions Vs. Reinventions

It’s Almost New Year’s Eve We have all seen the crowds at Time Square or downtown (insert your city here). They are generally partyers wearing hats, blowing horns, and ingesting copious amounts of alcohol. But most of us (85%) prefer to stay home or local with a small gathering of friends. Some of us can…

It’s Not What They Say… It’s What They Do… CONSISTENTLY

One of the keys to success is consistency. That is true with business, sports, and so much more. I can tell you that shooting a 39 on nine holes of golf is a great score. Then when you shoot a 50 on the back nine (11 more and 14 over par) turns an excellent 9…

If You Want Change, Results or Success, You Have To Take Your Own Pulse and Own It!

“Life is what happens when you’re busy making other plans.” – John Lennon Own It Believe me… moving a family home, and a business to a new state is a process that takes lots of time, planning, and patience. I could not even imagine doing it just a few short years ago. I was a…

Innovation Is More Than Just A String (Theory)

I love my morning walks with my dog, Layla. Especially here in North Carolina. In Chicago, you would often contend with wild weather swings. It could be 80˚ one morning and 40˚ the next. It could be cold and raining one morning, sunny the next. Here in Raleigh, each morning for the past month has…

What’s LOVE Got To Do With It? In Marketing – EVERYTHING!

Pay To Play Back when I was a little kid, my father was very nurturing of my desire to play music. He invested in a cheap acoustic guitar (hand me down from my sister) and guitar lessons (from a drill sergeant at West Point Military Academy – I kid you not!) Now keep in mind,…

“You Can Sell Anything!” (With A Little Help From My Friends)

We’re about to make the 1000-mile journey from our old home to a new apartment. We had to find short-term living arrangements while our new home is being built. Last week we found out that there was a miscommunication about the closing date. It was supposed to be June 27th, (agreed to by the realtors)…

Why “FREE” Is A Four Letter Word That’s Bad For B2b Businesses

Most of us have fallen victim to the allure of FREE stuff. I had a freezer full of big bags and boxes of frozen food from going to Sam’s Club and being a victim of the FREE sample person standing in the aisle. I have gotten a FREE phone and Airpods that raised my monthly…

The Secret 3 B’s of Finding Your Perfect Customer

Do You Want To Know A Secret? Did you know that the American bee is actually digital? Yup… It’s a U.S.B. So is that a conspiracy theory, or a bad dad joke? Perspective is reality in the mind of the bee-holder! The definition of a conspiracy theory is: a theory that explains an event or…