Let’s face it. If you are in business, your main point is to make sales. Another point is to make a sale while making a profit. And one more is, if it costs you less to run the business you get to keep more money. If business was that simple (which it really is) everyone…
I just read an article about how companies are laying people off and they feel betrayed. They attracted people with a fun family atmosphere, and then laid them off like the expenses that they always were. I luckily learned a lesson back in the 1980s when I worked at AT&T. During a performance review, I…
You have undoubtedly heard the saying, “You can’t teach an old dog, new tricks.” It is true that younger minds are more open to new concepts and more pliable. But that does not mean that older minds have to be ridged. As a matter of fact, minds are amazing things. The more you stimulate them,…
I hope you’re staying healthy and safe at this crazy time that we’re living through. I know it can be overwhelming. I don’t know if you’ve ever been on a plane where the oxygen mask drops, but it’s quite startling. Normally attendants will do their preflight safety checklist while the plane is moving out of…
Two Brands If you are somebody who’s running a business, owns a business, or working in business – chances are you have two different brands on social media. You have a personal brand and you have a business brand. People will form opinions based on what you post in both, but sometimes they merge. A…
Today I’m kind of sad. I lost a really good long term customer, somebody I’ve been doing monthly maintenance on multiple websites and a whole bunch of other things for years. I got an email yesterday that said, “We’re here to inform you that we’re terminating your agreement as of the end of the month.”…
Masterminds About four years ago, I decided to start a mastermind group. This is not a paid-for mastermind group of people from different industries. This is a very specific mastermind group. I invited a bunch of people in my industry to get together twice a month to sit down and discuss problems, issues, best practices,…
Fixing A Sour Stomach A while ago, I gave up coffee. The reason I gave up coffee is I was drinking a pot of home-ground Starbucks a day and it was starting to bother my stomach. That happens. So I started drinking green tea. Now, green tea has some health benefits to it, but it’s…
I Can’t Help But Rant… So lately, I’m getting a little miffed. That’s because my phone is ringing off the hook, and it’s ringing all day long. On my personal line, on my business line, on my cell phone — and this is all pretty much just people trying to scam you. What I want to…
The news and social media are filled with items like fake news, alternative truths, lies, and some very hot and opinionated arguments about what is real and what is fake. I believe there are certain principles, especially when it comes to sales and marketing, that have stood the test of time. Today I want to…