What is Relationship Marketing? Amplify Your Marketing Messages!

I was out walking my dog this morning and I met up with another dog owner. We started chatting about relationship marketing. I was trying to explain to him about social media and email and how people can relate to using those tools in relationship marketing. He came back to me and said, “I’m not…

Want To Improve Your Business? Here Is My Know-Like-Trust System!

Let me start off by asking you a question. Do you want to improve your business? Well if you do, I’m going to ask you to start thinking differently about know, like, and trust. Now, know, like and trust has been around for years. It’s been attributed to people like Mark Twain, Stephen Covey, and…

Exercise Your Business – Get A Running Start To Deliver On Your Goals

I started out yesterday morning, looking for some inspiration. It was the day I was running my second 5K in three years. This race was canceled last year. A few years ago I finished my first race in almost 40 years. I ran it in about 42 minutes, which was kind of disappointing. This year,…

If You Want To Grow Your Business – Network Better

It’s been about a year since this pandemic hit the United States. It’s been a wild ride. I think all of us are missing hugs, and meetings, and networking, and in-person human interaction of all kinds. In order to get back to a little bit of what I consider to be normal, vaccination is going…

How to Make Virtual One-On-Ones More Proactive & Productive

Let’s jump in the way-back machine and go all the way back to December 2019. Lord knows that, back then, everything looked rosy. It was going to be a great year, right? Well, for some of us it’s been a great year, for others it hasn’t. But one of the things that has happened is…

Finding The Influencers to Make Your Content Go Viral

During this time, we’re spending a lot of our energy trying to avoid a virus. We’re wearing the masks, we’re not going out as much, we’re washing our hands, we’re sanitizing, everything. But in the marketing space, it’s completely the opposite. We want our stuff to go viral. One of the books I’ve listened to…

The 4 People You Should Positively Be Marketing To

In this current business environment, things have changed. A lot of networking has gone virtual, meaning we are attending lots of Zoom meetings. I’ve kept up with most of my regular groups and I’ve added a few new ones where I’ve met some great people. In the new ones, I’ve started to build credibility and…

How And Why To Build A Golden Rolodex

Some of you may be too young to remember this, but I, certainly am not. We used to have this thing sitting on our desk that flipped open. It would either pop open or maybe even roll back into the machine, and it had a little wheel on it. As you turned the wheel, it…

How To Increase Your Return On Relationship Investment By Interacting Human to Human

I had someone contact me after reading my first book. It’s called, “It’s Not About You, It’s About Bacon“, but the main concept is “Relationship Marketing in a Social Media World!“. He commented back and said, “You want me to do more networking?” The answer I gave him was “Yes.” He was thinking I meant…

Romeo, Oh Romeo? How Can I Pitch Thee? Let Me Count The Ways!

Face-To-Face Networking I don’t know about you, but I still find a lot of value in face-to-face networking. I like to get out at least once a week and go to a networking meeting. Meeting new people, learning about new businesses, and learning new things is exciting for me. There’s a lot of interesting people,…