Relationship Capital Investment Can Create Greater Interest?

Relationship Capital Investment Can Create Greater Interest?

A few days ago, I got a message on LinkedIn from a guy named Daniel. He said, “Hey, I just flew back into Chicago and I read your book and I loved it and I want to take you out to lunch to thank you for all the great insights.” I said to him, “I…

Stop Selling Your Time… When People Pay For Results?

Over the weekend, we decided to watch an old movie. When I say old, it’s not really old. We watched “The Matrix” and it’s now 20 years old (1999), so it’s been almost 20 years. If you haven’t seen it, it’s about this alternate universe or alternate reality. And that’s kind of what I want…

Why Do Content Marketing? It’s all In The Numbers!

I don’t know if you’re on LinkedIn, but you probably get this all the time: somebody connects with you and then immediately messages you. Some of the people are just straightforward and say, “Hey, nice to meet you, looking forward to get to know you.” And that’s the right way to do it. But the…

How To Use A Magic Mirror To Talk To And With Your Perfect Customers?

Do Bee, Do Bee Do! The last time I was playing guitar at church, one of my friends asked, “Hey, do you remember the show Romper Room?” I said, “Yeah, absolutely.” Somebody else in the room goes, “Huh?” Romper Room was on TV from the 1960s to the 1980s, and it was a kid’s show.…

How Can A Pile Of Needles Attract Your New Customers?

Today is kind of a sad day at my house because I have to get a new garage door opener. Now, it’s only sad because after 18 years I have to get a new garage door opener. Things break, right? But the cool thing is the new one has Wi-Fi. Now, my wife gets freaked…

Why Are You Selling Dog Food To Cat People?

I have a question for you today. And that question is: Why are you selling dog food to cat people? Now, I know you are probably not selling dog food, and you probably don’t sell to cat people. But chances are, your business may be doing just that. Let me explain. Advertising Mindset So I…

Why Value Is Not About Being The Lowest Price But About The Best Fit?

Let me ask you a question. Have you ever had a client that, no matter what you did for them, just could not find the value in what you offered? They would complain, they wouldn’t be happy, they just did not see the big picture of what you were providing. We often associate this with…

Start Treating LinkedIn Like Tinder… Make Your Profile Swipe Stopping

Business Dating App Today is April Fool’s Day, and I don’t want to throw any jokes at you guys, but instead I want to talk about thinking about social media in a slightly different way. What if you started treating LinkedIn like Tinder and make your profile swipe-stopping? Alright, so you may or may not…

Faster – Better – Cheaper… Pick Two? Choosing The Right Customers For Your Business

Let me ask you a question: Have you ever had to fire a client? Now, I’m sure as business, you’ve been fired. It’s happened to all of us, right? Heck, as an employee I’ve been fired. But have you ever had to fire a client? It’s tough. Because we’re in business to make money, right?…