Creating Content From A Philosophical – Philanthropic – Propaganda Perspective

Lately, I’ve been having a renaissance of sorts. Now, I have not been getting up on scaffolding and painting chapels. What I’ve been doing is listening to audiobooks, and I find them on Blinkist. I’ve talked about this before. It’s basically Cliffs Notes for books in audio form. I could start off with something like…

Don’t Be An Inbox Clogger – Email With A Purpose

A while back, I was talking about getting your email organized. There are people out there (maybe even you) who have over 8,000 emails in their inbox. But I don’t want to talk about your inbox. Today, I want to talk about your outbox, or more specifically about broadcast email in business and how to…

Yes And vs Yes But – When to Let Go Of Your Buts

Today I want to talk about the word “YES”. Now the word yes alone is a very positive word but, a lot of times the word yes has an addendum to it such as yes and, or yes but. Today I want to help you know when you should be letting go of your buts…

Why Your Marketing Needs a Feedback Loop

Ever since I was 10 years old, I have been a musician. You may be a musician, too, or you may just be a music lover. I am sure you’ve been to a concert performance of some sort where you heard microphone feedback. Feedback is the high-pitched squeal that happens when a microphone gets too…

The Details Are In The Data – How To Better Collect And Use Info From Your Website

Nothing warms my cockles like a good set of data. Do you feel that way? Chances are you don’t, but I am a geek and I do love data. I love my QuickBooks. I love looking at every single week’s volume of what sold, what didn’t, and where the expenses went. And, I love looking…

How To Avoid Packing Peanut Messages That Hurt Your Brand?

On-Demand We live in amazing times. Think about it; anything you need can be delivered to your door. If you need any furniture, you can call Wayfair; Wayfair has just what you need. Great brand, right? Think about Amazon. Amazon sells you a membership where you can get two-day Prime delivery at no charge, and…

Why Are You Selling Dog Food To Cat People?

I have a question for you today. And that question is: Why are you selling dog food to cat people? Now, I know you are probably not selling dog food, and you probably don’t sell to cat people. But chances are, your business may be doing just that. Let me explain. Advertising Mindset So I…

Why A Marketing Mind Is Better Than A Sales Script?

In business, in order for me to teach in my blogs, podcasts, masterminds, and all the things I do, I have to continue to learn, which means I have to invest time in learning how to do new things, and look at things from different perspectives. One of the ways I do this is by…

How To Improve Business Relationships – 5 Easy Tips

How would you like to learn some easy tips about how to improve business relationships? Let me start with a story. Over the past six months, I’ve been really exploring how to prospect for new clients. One of the things I started doing in 2018 is create courses around LinkedIn. I went down that road…

What Will Be The Most Impactful New Marketing Trends For 2019?

Happy New Year As this year starts to come to a close, I want to take a second to reflect back on what happened last year. Now as far as my podcast goes (BaconPodcast.com), I had a blast. I had the chance to interview a whole bunch of CMO’s, CEO’s, CFO’s, a whole bunch of…