The Details Are In The Data – How To Better Collect And Use Info From Your Website

Nothing warms my cockles like a good set of data. Do you feel that way? Chances are you don’t, but I am a geek and I do love data. I love my QuickBooks. I love looking at every single week’s volume of what sold, what didn’t, and where the expenses went. And, I love looking…

Questions? Why Good Answers Lead To Better Questions

The question I have for you today is this: Do you like the Moody Blues? I do. They’re one of my favorite bands. They’re from the 60’s, if you’re not that old. I live in Chicago and we have an outdoor amphitheater called Ravinia. I know there’s lots of them all over the country. I’ve…

How Building Trust Is Important To Sales

Happy New Year! We’re at the door of 2020 and this is the last of my posts in the Foresight is 2020 series. Today I want to talk about how building trust is important to sales – especially in this upcoming year. Recently, I had a new customer contact me. They wanted to figure out…

How The Death Of A Pet Can Make Social Media And The World A Better Place

I have some sad news to report. Our beloved dog, Buddy Guy, crossed over the rainbow bridge last Monday. I wanted to use this opportunity to discuss how the death of a pet can make social media and the world a better place. It’s hard to lose anyone. As a matter of fact, over the…

5 Ways To Give Thanks To Your Clients This Thanksgiving

When Black Friday Comes… I’m writing this just before Thanksgiving. I’d like to talk about five ways to give thanks to your clients this Thanksgiving and maybe even next Thanksgiving. There’s a tradition in the United States called Black Friday. Black Friday is one of my favorite Steely Dan songs. When Black Friday comes, I’m…

Relationship Capital Investment Can Create Greater Interest?

Relationship Capital Investment Can Create Greater Interest?

A few days ago, I got a message on LinkedIn from a guy named Daniel. He said, “Hey, I just flew back into Chicago and I read your book and I loved it and I want to take you out to lunch to thank you for all the great insights.” I said to him, “I…

How Does Making Yourself Obsolete Makes you More Valuable Now?

So, I don’t know if you’ve ever read the book “How To Win Friends And Influence People” by Dale Carnegie. It’s a great book, and one of the things that it says in the book that I think really stands out is the sweetest sound in peoples’ ears is their own name. People love that.…

Content Marketing And Making The Customer The Hero Of You Story

I’d like to talk to you about content marketing, but more specifically, I want to talk about making the customer the hero of your story. Now, I am sure you have gone to websites and you start reading the copy and you see somebody saying, “We have won such-and-such awards, and we have done so…