What Is The Secret B2b Marketing Formula? (Math is Hard – Success Is Not)

There’s a secret in the banking industry. Savings accounts with restrictions make people save more. A CD, or certificate of a deposit, is also a commitment device. Let me explain. A president of a bank in the Philippines offered a few hundred of his customers a locked savings account, which means you could not make…

What Do Your Customers REALLY Want? Advertising, Marketing, and Relationship Marketing

I’m going to make an assumption, you don’t want to open your email and see that you’ve been added to an email list that has nothing to do with you or your business needs. Frankly, it’s a waste of time and it can cause you to have a negative opinion about the company or brand…

Are Your Marketing Systems Not Working? Stop Gambling & Start Winning

Are your marketing systems working for you? Well, maybe you should stop gambling and start winning. Now, there is nothing absolute about any kind of marketing or advertising, or any kind of art in general. There’s no way to predict what’s going to happen, but there are ways to align concepts that are going to…

How Utilizing Consumer Marketing Methods May Undermine Your Business Sales

My wife and I have been watching a documentary series called America, the Story of Us. Two stories in the last episode really got my attention. The first was about Richard Warren Sears. Yep, that guy. He purchased a shipment of watches that never made it to a jeweler and then sold them at a…

What is Relationship Marketing? Amplify Your Marketing Messages!

I was out walking my dog this morning and I met up with another dog owner. We started chatting about relationship marketing. I was trying to explain to him about social media and email and how people can relate to using those tools in relationship marketing. He came back to me and said, “I’m not…

Want To Improve Your Business? Here Is My Know-Like-Trust System!

Let me start off by asking you a question. Do you want to improve your business? Well if you do, I’m going to ask you to start thinking differently about know, like, and trust. Now, know, like and trust has been around for years. It’s been attributed to people like Mark Twain, Stephen Covey, and…

Exercise Your Business – Get A Running Start To Deliver On Your Goals

I started out yesterday morning, looking for some inspiration. It was the day I was running my second 5K in three years. This race was canceled last year. A few years ago I finished my first race in almost 40 years. I ran it in about 42 minutes, which was kind of disappointing. This year,…

Dunbar’s Number… And Why It’s Better To Be Part Of A Tribe Than An Influencer

I was scrolling through Facebook, and one ad caught my eye. It said, “I didn’t think much of LinkedIn until I got 150 prospects.” And at the top, it says, “I completely stopped cold calling and got 150 prospects.” Well, common logic tells me that prospects are another way to say you are cold calling,…

How Using Mixed Emotions Can Emotionally Charge Your Marketing Messages

I recently had an interesting call with a potential client where we went back and forth getting to know each other. In the process, she said to me, “I want to be upfront with you and let you know that I’ve had some bad experiences with people doing lead generation for my business.” And I…

Vanity Fair, Unfair Vanity, and Vanity Metrics

A while back, I was talking about Cancel Culture on The Bacon Podcast episode 654. What I was talking about was canceling subscriptions. I was going through some of my accounting this weekend and noticed I was paying $10 a month for a newspaper I wasn’t reading. Checked with my wife, she wasn’t reading it…