The 5 Keys To Successful B2b Marketing

Consumers are fickle. How do I know? I am one. I have chronicled my love-hate relationship with Home Depot. I was in love with them after my first experience with them buying a washer, dryer, and fridge. The salesperson was so educated and informative. When I went to Lowes (first) the salesperson took a while…

The Distraction Attraction

I have no idea how old you are, but I am this old… Do you remember TV Magic Cards? Marshall Brodine was a famous magician (and he was the clown Wizzo on the Bozo Circus Show) who lived in Geneva, Illinois (close to where we lived in Aurora). I was enamored with those cards and…

Consistent Communication… Are You Picking Up What I Am Putting Down?

Have you ever watched a TV show or movie and had a hard time trying to follow the plot? It’s especially annoying when people you know, like, and trust, say “What a great show! (or flick).” It kinda makes you feel like you are not hip, or as with it as they are if you…

The 5 Half-Truths of B2b Sales and Marketing (You Have Probably Been Fed)

Have you ever eaten an “Impossible Burger”? They do a pretty good job of making plants taste like meat. But, why do they call it Impossible? Because meat has heme. Heme is the molecule that gives blood its red color and helps carry oxygen in living organisms. Unlike other plant-based burgers and meats, it was…

Seasons… Cold Weather Can Nudge Business to Heat Up

We just crossed the autumnal equinox. In layman’s terms – Summer is over (at least on the calendar.) Summer is one of the most active times of the year for me. We have longer days and better weather. Chances are you spend more time outside and take more days off than at any other time…

Innovation Is More Than Just A String (Theory)

I love my morning walks with my dog, Layla. Especially here in North Carolina. In Chicago, you would often contend with wild weather swings. It could be 80˚ one morning and 40˚ the next. It could be cold and raining one morning, sunny the next. Here in Raleigh, each morning for the past month has…

2 Things that Probably Won’t Work for Your B2b Business

The brain loves to store and process sequences. We tend to rank success by the probability that a sequence will end in a positive or negative result. This is due to our limbic brains and the fight or flight response. A person standing against a wall has a better chance of survival than a person…

Boy… Do I Have A Deal For You? Deals From The Trenches And The Search For Value And Truth!

A lot has happened over the last 20 years. There has been a technological revolution. The most obvious are the smartphone and the internet. But some are less obvious: Human Genome Project Bluetooth Curiosity, the Mars Rover Electric Cars 3D Printing Multi-use Rockets And much more… When we sold our house, we sold everything including…

“You Can Sell Anything!” (With A Little Help From My Friends)

We’re about to make the 1000-mile journey from our old home to a new apartment. We had to find short-term living arrangements while our new home is being built. Last week we found out that there was a miscommunication about the closing date. It was supposed to be June 27th, (agreed to by the realtors)…

A Goal is Not a Strategy, But a Strategy Needs a Goal

Timing is everything,…right? Trying to run a business while preparing to move from our 22-year run in a 3500 square foot house, into an 800 square foot 3rd-floor apartment, as our 2200 square foot house is being built 1000 miles away… is a challenge. There is selling our old furniture (which won’t fit into our…