How To Avoid Packing Peanut Messages That Hurt Your Brand?

On-Demand We live in amazing times. Think about it; anything you need can be delivered to your door. If you need any furniture, you can call Wayfair; Wayfair has just what you need. Great brand, right? Think about Amazon. Amazon sells you a membership where you can get two-day Prime delivery at no charge, and…

How Can A Pile Of Needles Attract Your New Customers?

Today is kind of a sad day at my house because I have to get a new garage door opener. Now, it’s only sad because after 18 years I have to get a new garage door opener. Things break, right? But the cool thing is the new one has Wi-Fi. Now, my wife gets freaked…

Why A Marketing Mind Is Better Than A Sales Script?

In business, in order for me to teach in my blogs, podcasts, masterminds, and all the things I do, I have to continue to learn, which means I have to invest time in learning how to do new things, and look at things from different perspectives. One of the ways I do this is by…

Why Value Is Not About Being The Lowest Price But About The Best Fit?

Let me ask you a question. Have you ever had a client that, no matter what you did for them, just could not find the value in what you offered? They would complain, they wouldn’t be happy, they just did not see the big picture of what you were providing. We often associate this with…

There Is An Easy Button to Success, But Can You Afford It?

  One of the things in business that people are always looking for is an easier way to do things. The better way to do things. They’re always looking for something new, but what they really what most is an easy button. Well guess what? I have one sitting right on my desk, and here…

Are You Answering The Right Questions With Your Marketing?

I want to get a little personal. Today, I’d like to tell you that I’m concerned about your health. Not your physical health, maybe a little bit about your mental health. But I’m talking about the health of your email inbox. Here are some interesting facts. Did you know that most people get over 120…

Are You Asking Yourself… The Reason I Am Doing This Is?

I’ve been in business for over 40 years, and over the last 18, 20 years I’ve been working in marketing other companies to their perfect clients. One of the first questions I ask them is, “Who is your perfect audience?” Now, I get one of two different answers. It’s either, “I can identify that person,”…

How-To Inspire Your Customers To Buy From You?

Let me ask you a question. What inspires you? What gets you excited? What gets you uplifted? What gets you energized? Sometimes these are tough questions, but I do this thing every single day. In the morning, I do a quote of the day. At the end of the day, I do a caption contest.…

What Can You Do With Your LinkedIn Connections?

80% Failure Rate If you’re like a lot people, you’ve made New Year’s resolution. Well, it’s the first week of February, and I’m sorry to report but chances are about 80% of you have failed already. 80% of New Year’s resolutions fail by the second week of February. So the odds are against you, but…