Toilet Paper Math… Why Some Online Marketing Does Not Always Square Up

Today, I’d like to talk about toilet paper, more specifically, toilet paper math. Bear with me because I know you’re asking yourself, “Self, what does toilet paper have to do with online marketing?” I’ll explain, but first let’s look at the history of toilet paper. Have you ever noticed that toilet papers squares, are in…

How Building Trust Is Important To Sales

Happy New Year! We’re at the door of 2020 and this is the last of my posts in the Foresight is 2020 series. Today I want to talk about how building trust is important to sales – especially in this upcoming year. Recently, I had a new customer contact me. They wanted to figure out…

Trust Your Intuition … With These Powerful Marketing Tools!

One of the things I love about doing my podcast (baconpodcast.com) is hosting expert interviews. Every Monday I do a monocast, and then every Wednesday I release an expert interview. I learn so much from these people. There are a lot of great podcasts out there, and I do listen to other podcasts. There are many…

Enough With The Promises … You Need Results!

Enough With The Promises I don’t know about you, but I am inundated with ads. These ads come up on Facebook, LinkedIn and Twitter. I also get ads via email. These ads are promising to make you rich… right? Just go through this Facebook training and you’ll learn how to make millions of dollars online. Just hire…

Are You Converting From Your Online Activities?

We all spend lot of time online (at least I assume you do since you are reading this). We check email, work on our websites, post on social media and so on. So, I ask you, are all of these activities profitable? Not everything we do is going to be cash focused, but at least…

5 Quick Tips To Make More Money With Google AdWords

Have you ever received a call from Google wanting to talk with you to make sure your Google Business listing is up to date? These automated phone calls say, “Our records show you have not updated your free Google (business) listing.” Even if you are registered with the ‘Do Not Call’ list, they keep calling. This type of call is a scam to get…

5 Things You Should Be Measuring with Google Analytics

I just recently delivered the 100th episode of the Bacon Podcast. That is an achievement and milestone I am very proud of. So far, there have been over 16,000 downloads (averaging around 1500 per month). I have also had almost 8,000 visits to the www.BaconPodcast.com website. This has been accomplished in less than a year. As a solopreneur,…

Content … Creation, Curation and Cultivation!

One of my favorite movies is Monty Python and the Holy Grail. The Knights of the Round Table and King Arthur are on a quest to find the cup that Jesus used at the Last Supper (the Holy Grail). Wikipedia says – According to legend, it has special powers, and is designed to provide happiness, eternal youth and food…

Getting Found With SEO

We all get them … those annoying emails, contact form requests, and even phone calls from people who claim that, “We can make you number one on Google.” If you examine them close enough, most of the people sending these out have a Gmail account without a legitimate email, and why on earth, if they are SEO experts,…